March 13, 2006
DATE 2006: Between Gemütlichkeit und Angst
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** Somewhere between the hospitality and opportunities at DATE, and the snow and/or labor problems that confounded travel to DATE, one might see a kind of symbolism with respect to EDA.
The EDA industry is awash in gemütlichkeit and hospitality - great friendships and long-term relationships - and rich in compelling technology. Yet at the same time, the industry is snowbound and riddled with angst, by forces beyond its control, and by business practices and legal disputes within its control, all of which consistently threaten to prevent forward progress.
If the EDA industry wants to move ahead, it needs to accentuate the gemütlichkeit and de-centuate the angst - accentuate the cordiality and de-centuate disturbing business practices that create short-term gains for one company at the cost of long-term diminishment of the industry overall. Yes, squabbling is unavoidable. But as evidenced by the history of Europe over the last 100 years or DATE over the last week, either we're all in this together or everyone loses. This should the biggest take-away from DATE and fully worth the effort to get there - snow or no snow.
Things I liked least at DATE:
* The program - it was confusing and hard to follow.
* People suggesting that they need to choose between DATE and DAC.
* The booths on the outside of the exhibit hall - they seemed vaguely reminiscent of a high-school science fair. Put them inside next time.
Things I liked best at DATE:
* The Exhibition Hall being located so close to the sessions.
* The interactive presentations.
* The showcasing of whimsical real-world applications.
* The University Booth - where the hearts and minds of the future reside!
Saving the best for last:
EDAC Chairman and Mentor Graphics CEO, Wally Rhines gave a highly regarded keynote address on the first morning of the conference. Here are my two favorite slides from that address:
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-- Peggy Aycinena, EDACafe.com Contributing Editor.