January 30, 2006
Zenasis Technologies – Hybrid Optimization
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Jack Horgan - Contributing Editor

by Jack Horgan - Contributing Editor
Posted anew every four weeks or so, the EDA WEEKLY delivers to its readers information concerning the latest happenings in the EDA industry, covering vendors, products, finances and new developments. Frequently, feature articles on selected public or private EDA companies are presented. Brought to you by EDACafe.com. If we miss a story or subject that you feel deserves to be included, or you just want to suggest a future topic, please contact us! Questions? Feedback? Click here. Thank you!

There is a lot of talk about designs being done in India and China both for domestic consumption and as outsourcing form the US and Europe.

Again I think the industry might be a little bit out over its surfboard with respect to designing. Certainly there is a lot more design work going on in China as opposed to pure manufacturing. Interestingly enough our COO is over there in China this week talking to several companies. There is a trend for more design work to be done in those parts of the world particularly in China and India. We've got one customer who has a very large design facility in India. We expect that to go up certainly in India as well as the rest of Asia.

What about your own development operation? Where is it located?

It's spread around. In this marketplace finding the right people with the right skills at the right time is always a challenge. It's critical for even small companies to make sure that they take the opportunity to find the skills that they need wherever they exist. Today to do geographically dispersed software development is not uncommon. We have people spread all over the place. We are opening a facility in India this quarter. We have people in Europe. So it's spread around.

When we talked about Synchronicity earlier you said that they needed a partner or acquirer with global infrastructure to scale their business. Does this also apply to Zenasis?

I don't think so. The nature of Synchronicity application linking global organizations together implies the need to have support resources, training resources and so forth around the globe. With a technology like Zenasis which is a very focused application on a very specific problem I think the need is somewhat less for having a partner but certainly in order to expand our customer footprint we gain leverage by having the right partners in place - some of the IT providers, the core providers as well as the EDA companies. We will actively seek out partners to grow more rapidly.

Is there any topic we didn't cover that you feel my readers might be interested in?

I'll close by saying that Zenasis is going to be focused on whole product which involves services, documentation and training necessary for the users of our products to deploy it on wide scale basis. We are going to remain focused on helping design teams maximize design performance in less time with lower costs. That's a good place to be because that's a real problem that design teams have today.

The top articles over the last two weeks as determined by the number of readers were

Unified Design Eliminates FPGA-to-Board Altium Limited announced that Altium Designer 6.0, the latest version of Altium's unified electronic product development system, significantly strengthens support for FPGA-PCB co-design and allows engineers to make full use of FPGAs as a system platform, and simplify the integration of large-scale FPGAs with the physical PCB platform.

Agilent Technologies Announces Plans to Expand EDA Product Portfolio to Include 3D Electromagnetic Simulation This announcement comes after the recent acquisition of Eagleware-Elanix, a leading supplier of easy-to-use, PC-based RF and microwave circuit and system simulation software, and is part of a larger strategy to expand Agilent's overall high-frequency EDA offering with a combination of internal development, partnerships and acquisitions. Agilent plans to add a new product, set for introduction in the first half of 2006 that focuses on establishing a leading price-performance
position for 3D EM simulation, similar to that held by Agilent's

Arteris continues global expansion, adds veteran sales management team Arteris SA announced the hiring of Michel Telera as its Vice President of Sales for Europe and Arklin Kee as Vice President of Business Development for USA and Asia.

IEEE Recognizes Mentor Graphics' Dennis Brophy and Dave Rich for Contributions to SystemVerilog Standard IEEE Working Group Chairman's Award was for their contributions to the IEEE Std. 1800-2005 "SystemVerilog" standard. Dennis Brophy is secretary of the IEEE 1800 Working Group while Dave Rich served on several IEEE and Accellera technical committees.

Synplicity Promotes Jim Lovas to Vice President, Worldwide Sales Mr. Lovas was Synplicity's vice president, North American sales. In his new role, Mr. Lovas will oversee Synplicity's worldwide sales team

Tanner Research Expands in Move to Monrovia Location Tanner Research, which has four divisions, provides (EDA software tools, consulting and engineering services for integrated circuits, manufacturing services for integrated circuits, and advanced technology research with focus areas in image processing and micromachine design

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    -- Jack Horgan, EDACafe.com Contributing Editor.


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