January 30, 2006
Zenasis Technologies – Hybrid Optimization
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Jack Horgan - Contributing Editor

by Jack Horgan - Contributing Editor
Posted anew every four weeks or so, the EDA WEEKLY delivers to its readers information concerning the latest happenings in the EDA industry, covering vendors, products, finances and new developments. Frequently, feature articles on selected public or private EDA companies are presented. Brought to you by EDACafe.com. If we miss a story or subject that you feel deserves to be included, or you just want to suggest a future topic, please contact us! Questions? Feedback? Click here. Thank you!

There is a lot of talk about designs being done in India and China both for domestic consumption and as outsourcing form the US and Europe.

Again I think the industry might be a little bit out over its surfboard with respect to designing. Certainly there is a lot more design work going on in China as opposed to pure manufacturing. Interestingly enough our COO is over there in China this week talking to several companies. There is a trend for more design work to be done in those parts of the world particularly in China and India. We've got one customer who has a very large design facility in India. We expect that to go up certainly in India as well as the rest of Asia.

What about your own development operation? Where is it located?

It's spread around. In this marketplace finding the right people with the right skills at the right time is always a challenge. It's critical for even small companies to make sure that they take the opportunity to find the skills that they need wherever they exist. Today to do geographically dispersed software development is not uncommon. We have people spread all over the place. We are opening a facility in India this quarter. We have people in Europe. So it's spread around.

When we talked about Synchronicity earlier you said that they needed a partner or acquirer with global infrastructure to scale their business. Does this also apply to Zenasis?

I don't think so. The nature of Synchronicity application linking global organizations together implies the need to have support resources, training resources and so forth around the globe. With a technology like Zenasis which is a very focused application on a very specific problem I think the need is somewhat less for having a partner but certainly in order to expand our customer footprint we gain leverage by having the right partners in place - some of the IT providers, the core providers as well as the EDA companies. We will actively seek out partners to grow more rapidly.

Is there any topic we didn't cover that you feel my readers might be interested in?

I'll close by saying that Zenasis is going to be focused on whole product which involves services, documentation and training necessary for the users of our products to deploy it on wide scale basis. We are going to remain focused on helping design teams maximize design performance in less time with lower costs. That's a good place to be because that's a real problem that design teams have today.

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    -- Jack Horgan, EDACafe.com Contributing Editor.


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