March 24, 2003
EDA in Taiwan & China
Please note that contributed articles, blog entries, and comments posted on are the views and opinion of the author and do not necessarily represent the views and opinions of the management and staff of Internet Business Systems and its subsidiary web-sites.
Peggy Aycinena - Contributing Editor

by Peggy Aycinena - Contributing Editor
Posted anew every four weeks or so, the EDA WEEKLY delivers to its readers information concerning the latest happenings in the EDA industry, covering vendors, products, finances and new developments. Frequently, feature articles on selected public or private EDA companies are presented. Brought to you by If we miss a story or subject that you feel deserves to be included, or you just want to suggest a future topic, please contact us! Questions? Feedback? Click here. Thank you!

FSA Smart Fabless Models Forum - The Fabless Semiconductor Association will present an intensive one-day program designed for executives in new and emerging companies on April 8th at the Santa Clara Convention Center. The event - “Design Productivity and Outsourcing” - will examine challenges all the way from design to outsourced manufacturing and product delivery. Conference organizers say that industry leaders will share their strategies for success in today's turbulent global market.

Part I will focus on overcoming roadblocks to design productivity - tools, simulation, verification, design-for-manufacture, reusability, and more will be covered in this session. Part II picks up the development cycle at the handoff to manufacturing. Considerations in managing outsourcing while achieving rapid time-to-market will be addressed. Outsourcing manufacturing, supply chain management, and more will be included in the topics for discussion. Cadence's Penny Herscher will deliver the keynote address. (


Applied Wave Research, Inc. (AWR) announced the company has named Tom Quan as Vice President of Marketing. Quan has 20+ years' experience, both technical and marketing, in the semiconductor and EDA industries. Previously, he was Vice President of Marketing at Cadence and also held management positions at Monterey Design Systems, Duet Technologies, and High Level Design Systems. Quan began his career at Intel Corporation as an IC designer. He holds a BSEE from the U.C. Berkeley, and an MBA from the Leavey School of Business at Santa Clara University.

CiraNova, Inc. announced that James Solomon has joined the company's Board of Directors. Solomon was the EDAC Phil Kaufman award winner in 1997, and most recently has been involved in the founding of two companies - Xulu Entertainment, Inc. and Smart Machines Inc. Previously, Solomon founded SDA, which later became Cadence Design Systems. His most recent role at Cadence was forming the Analog and Mixed-Signal Division, where he held the position of Division President and General Manager. Earlier in his career, Solomon worked in design and design management capacities at National Semiconductor and Motorola Semiconductor. Solomon has a BSEE degrees and MSEE degrees from U.C. Berkeley.
He is an IEEE Fellow and has published more than 50 technical papers. Solomon holds 23 patents. CiraNova is a venture-funded EDA start-up developing analog layout automation tools.

Hier Design Inc. has announced that it is opening its doors in Santa Clara, CA, as the newest member of the EDA industry. Headed up by the energetic and articulate EDA veteran, Jackson Kreiter, who will serve as CEO and Chairman of the Board - the company “promises to obsolete ASICs with next-generation EDA software for FPGA design.” The company says it will be providing software for high-speed FGPA designs, thereby serving a market which has been “overlooked by traditional EDA suppliers.” Heir Design will launch their first software offerings in July 2003. Kreiter says, “The vast majority of designers are creating boards and FPGAs, not ASICs and systems
on chip. We are building a company and product line to service the needs of the sophisticated FPGA designer community in a manner that will offer productivity and profitability - always the underpinnings of a successful EDA company.”

Heir Design's Board of Directors will include George Janac, founder of InTime and HLDS, Ping Chao, Founder of Silicon Perspective, Jonah Schnel of ITU Ventures, and Lucio Lanza of Lanza Tech Ventures. Kreiter's executive team will include Salil Raje as CTO and Vice President of Engineering, Pete Teshima as COO and CFO, Brian Jackson as Vice President of Business Development, and Dave Tarpley as Vice President of Business Development. Kreiter says he has done extensive research on the many technical and business aspects of creating a successful start-up, right from the get-go. Subsequently, he says he is extremely pleased with the experienced professionals that constitute his Board of
Directors and Executive Team. Kreiter also reports that he is delighted to have EDA PR veteran Nanette Collins serving in the capacity of PR counsel for the newly formed company.

VSIA, the Virtual Socket Interface Alliance announced the election of Michael Kaskowitz as the association's new president. Kaskowitz will serve in this voluntary capacity while maintaining his day job as General Manager of the Intellectual Property Division at Mentor Graphics Corp. Timothy O'Donnell, recently retired from ARM, is leaving the post as VSIA president, having held the position since June 2001. VSIA is an open, international organization with member companies from all segments of the SoC industry - system houses, semiconductor companies, EDA vendors, and IP providers.

At the VSIA Board Meeting in February 2003, Kaskowitz, along with the VSIA Board and Staff began outlining the VSIA “Revitalization Plan” - also termed a “Re-energizing Plan” - with the goal of defining new programs to focus on the business issues of design reuse and SoC development, and renewing efforts to deliver more resources to VSIA's executive members. Kaskowitz announced that the association will form a taskforce from its member base to help define specific programs.

Some examples of programs that have been discussed include - user groups to support more effective adoption of popular standards, executive and management level seminars and panels to provide a forum for exploring reuse issues, research projects and technical surveys to provide insights from VSIA end-user members, audio presentations on the website addressing both technical and business issues, as well as additional web-based and live events to allow VSIA to showcase industry insights, research, and results at the executive, management, and technical level.

Tim O'Donnell said, “As GM of Mentor Graphics IP division, Kaskowitz has demonstrated an in-depth understanding of the technical and business issues critical to SoC success. His experience dovetails perfectly with our ongoing efforts to solve the tough problems that surround SoC development and the widening design gap. VSIA is fortunate to have a leader with such enthusiasm, strategic vision and relevant industry experience.”

Kaskowitz responded, “For the past few years, VSIA has focused exclusively on the Development Working Groups (DWGs) and we've done an excellent job producing more than 20 standards, specs, white papers and taxonomies in record time. Unfortunately, we have not done a good job of solving the problems of adoption, and of identifying and bringing to light the business issues of SoC and reuse. Our membership represents the most influential global reuse and SoC companies, and have tremendous insights into the business issues that companies struggle with in design reuse programs. We want to tap those resources and bring more value to our members.”

He added, “We want to create a series of Adoption Groups, which will be open to the entire VSIA membership, but which do not have to be 'not-for-profit.' Fees to join an Adoption Group may run from $15,000 to $20,000 and each group will be free to drive for adoption of a particular standard.” He says that such a strategy will encourage like-minded companies within the association to work together towards a mutually beneficial goal, which in turn will enhance business opportunities for the companies and help to stimulate the economy. VSIA hopes to announce the formation of several Adoption Groups in the coming months.

In the category of ...

Doppler Effect

Ms. Julia W. Howe - “He hath loosed the fateful lightning of his terrible swift sword.”

Gen. William T. Sherman - “War is hell.”

Dr. Richard P. Feynman - “What we need is imagination. We have to find a new view of the world.”

Mr. Gary Smith - “Almost all Westerners have a real hard time with the Taoist philosophy. We have the concept that 'we' have the only will. That unless 'we' do what 'we' want to do, nothing will happen. We have no concept of another higher will in action through us. Nothing happens unless we do something. The issue is, should that be done using man's will or a higher will. In the latter case, it's simply called the Tao. That's why the Zen Buddhists say that you will automatically know what to do once you have your satori. It's not that you don't do anything - it's that you follow the Tao, not your own will. Western culture has a Garden of Eden mentality. Our actions caused us
to get kicked out, our actions are needed to get us back in. Eastern thought says that the world is perfect, we are in the Garden of Eden. We just are not awake enough to realize it. Western thought - the world is inherently bad and we have to fix it. Eastern thought - the world is inherently good and we need to get out of the way. That's why they tend to live in harmony with nature rather than to fight it.”

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-- Peggy Aycinena, Contributing Editor.

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