July 14, 2003
The Swing of Things
Please note that contributed articles, blog entries, and comments posted on EDACafe.com are the views and opinion of the author and do not necessarily represent the views and opinions of the management and staff of Internet Business Systems and its subsidiary web-sites.
Peggy Aycinena - Contributing Editor

by Peggy Aycinena - Contributing Editor
Posted anew every four weeks or so, the EDA WEEKLY delivers to its readers information concerning the latest happenings in the EDA industry, covering vendors, products, finances and new developments. Frequently, feature articles on selected public or private EDA companies are presented. Brought to you by EDACafe.com. If we miss a story or subject that you feel deserves to be included, or you just want to suggest a future topic, please contact us! Questions? Feedback? Click here. Thank you!

2) Interfacing with other EDA tools, such as simulating from other schematic capture tools. The netlists vary widely, but when we need to we can get it done.

3) Customers have selected EDA tools they want used. For us this is more difficult and a lot less efficient. Licenses, GUIs, etc. limit background ("batch") processing. For example, parallel processing of corner cases.

4) Time and effort to develop and support. All of our EDA tools, but one, originate from the public domain.

5) Very effective in the hands of skilled users, but difficult for others. This, of course, is by choice.

6) Licenses.

I have been enjoying your articles. Keep up the good work.

June 9th - Ending on an eclectic note

Greg Lara, Faithful Reader - I always enjoy your weekly reviews and read your DAC review with great interest. I just had to write to tell you that the proper way to write (with Roman characters) the name of the Japanese rice wine is “sake,” not “saki.” Although Americans do pronounce the word as “sa-kee,” the Japanese pronounce it as “sa-keh.” Actually they call their rice wine “Nihon-shu” (or Japanese liquor), as “sake” is the generic word for alcoholic beverages.

Week of June 23rd

Rahm Shastry, President & CEO at Tharas Systems - Occasionally, I enjoy reading your editorial in EDA Weekly newsletter. However, I believe your editorial will have a greater impact if IB Systems did not subscribe to an outdated business model of not mentioning about a company, simply because the company does not "advertise" in IB Systems (It's akin to Goering refusing to write about a new product introduction from my company in EE Times, because we don't advertise in EE Times). Do you see a problem with editorial integrity here?

(Editor's Note - At no time am I directed by the management of IB Systems as to what companies to cover. I do not know which companies partner with IB Systems. Although I do tend to pick up the bulk of the EDA news off of the EDAToolsCafe.com website, I also run press release sent to me directly, as well as other news that I obtain from other sources as time allows. I do not have problems with editorial independence here.)

June 23rd - Bookends at DAC - Part I

Rami Rachamim, Director of Marketing at Summit Design, Inc. - There is one more issue related to the Ages of EDA I think we may have lost - our identity as an industry. We have the most advanced technologies, talented engineering and marketing forces, with a name - Design Automation - and perception of a scripting industry. It is not just our mindset that needs to be refreshed, but also the way it is communicated to others. Most people know there is Intel somewhere inside, but no one knows there is EDA all over. Our entire revenue is a small fragment of the overall electronic industry. There is royalty-related value set to silicon IP, but none to the tool IP.

The technology is there, the products are there, but nothing really propagates up to the consumer level. It may relate to the business, legal and licensing issues but it is also related to our ability to communicate our value and presence to a broader audience. It may be that the only way to get back to a different Age is by expanding our boundaries as an industry and build our presence and value from the outside. It is not only about revenue; it is about the vitality of our existence as an industry.

June 23rd - Summer Reading

Barbara Kalkis, Maestro Marketing & PR- I loved your list of 10 books for summer reading pleasure. It was an interesting mix. I would've added “Globalization and Its Discontents” by Joseph E. Stiglitz, winner of the Nobel Prize in Economics. The book is an excellent, yet disturbing, account of how the International Monetary Fund and the World Bank have fomented economic collapse in countries around the world.

June 30th - Bookends at DAC - Part II

Scott Sandler, President & CEO at Novas Software - Another nice column this week. I really like what you had to say about Real People and balance. I prefer to call it “integration.” I read something somewhere that said when you try to “balance,” you always end up with the scale tipped, and it doesn't seem right, so if you think of it as "integration" then it's ok when it oscillates - sometimes more emphasis is on work, and sometimes on other parts of life.

Lou Covey, Principal Director at VitalCom - I've never been able to make it to the workshop for women. (Stuff always comes up at the last minute.) I recognize the value it has to the industry. Unfortunately, what I've heard is not always encouraging. I've always hoped that the addition of women in the workplace would create a better balance in perspective for a corporation. Instead I generally see a corruption of women's values in favor of the status quo.

As a new business owner I find my concern for a balanced workplace is even more intense than as a simple manager and, frankly, I truly appreciate the perspective you took in your column this week. What is expected in the status quo is a huge set-up for disappointment and disillusionment in one's career.

Personally, I try to adhere to what I call the "one percent rule." I came up with this rule in golf to justify being a crummy golfer who still loves the game. Most people play golf the way I do and the only reason they don't stop is because out of every 100 strokes, there is one beautiful, perfect moment when it all comes together. You are one with the club, the ball, the fairway the green and the hole. It is such an incredible feeling that everything else that goes wrong in a game seems inconsequential.

Life is like that too. Most of life is a drudgery filled with difficult people and inconsequential actions. But if one percent of the time you find a moment of clarity that brings it all together; you meet that person of incredible character and compassion and ability; you write that paragraph of elegant prose that makes someone understand truth ... that's what makes life worth living.

And I'm convinced that "one percent rule" should be applied to the workplace; to seek out that moment in the day, the week, the project or whatever that makes what you do meaningful and keep that moment before you so you understand that what you do makes a difference in this world. That's the balance we need to seek. And if we can't find that in what we do, then we need to find something else to do. Life is just too short not to make a difference.

June 30th - A Baker's Dozen Plus One

Anon in PR - Now, you need to add “Matrix Reloaded” as well.

Ashok Saraf - Thanks for really an excellent rundown on the DAC and I hope that your list of movies keeps growing. I would recommend one South Indian Movie “Shankarabharanam” which has a unique theme around professional love for music. It is set in a typical south Indian (East Coast) rural setting and you will enjoy seeing the relationship of music with life.

Cedric Iwashina, Director of Marketing at Monterey Design Systems - I believe that the name of the movie on your list is "Lock, Stock, and Two Smoking Barrels." It's quite good if you appreciate a clever sense of irony, but some of the British accents are very heavy so it helps to turn on the English sub-titles.

Dick Selwood, PR - “Lock, Stock, and Two Smoking Barrels” - over-rated and you may need subtitles or dubbing. I find it hard to understand some of the dialogue and I grew up in London. But “Spinal Tap” - now that is seriously funny, particularly if you were anywhere near the music scene of the late 60's and early 70's.

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-- Peggy Aycinena, EDACafe.com Contributing Editor.


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