December 01, 2003
Virage Logic's Adam Kablanian
Please note that contributed articles, blog entries, and comments posted on EDACafe.com are the views and opinion of the author and do not necessarily represent the views and opinions of the management and staff of Internet Business Systems and its subsidiary web-sites.
of that is engineering salaries. Moving off shore will reduce the R&D barrier for designing chips. It's really all being driven by the economics [of the situation].”
Turning to current issues, Kablanian says Virage went through a transition plan a year ago: “We decided to extend our offerings beyond embedded memory. Our customers were asking us to offer more physical IP. At this point, we have over 220 customers, and the company is very global in nature. We have customers in Malaysia, China, Japan, Europe, and Israel. We've had to develop a global infrastructure to help us serve that customer base.”
“And we're happy to be working today in 90 nanometers - we've got 15 customers signed up, have silicon-proven products, and our programmable standard cells will help. LSI's RapidChip technology is really good with our programmable standard cells. We don't have a programmable platform, but we have the elements to make that technology viable.”
Kablanian pauses before answering, 'Where will we be in 5 years?'
“The IP industry is going through a rapid consolidation today, and we believe we'll be approaching a new maturity level over the next 5 years. There are many forces at work in the industry - forces that come through the customers and through the food chain. That's why we want to branch out beyond memory and look at the entire IP world with our new platform strategy. It's an exciting era, one that I view as offering a great deal of potential. I foresee that today's chip will be tomorrow's IP.”
“[But in fact], so much changes in just one year, it's really difficulty to have a 5-year plan. We do have 3-year planning with our financial model - revenue projections, what type of products we will need to design to meet 65 nanometer and 45 nanometer customer requirements. On the business side, we're recognizing that the industry will go through further consolidation. So we look at different scenarios in terms of how we position the company. That's certainly my vision for the company. We do have definite companies that we'll be pursuing in the next year in order to create bigger value for the industry and for our shareholders.”
innovate. In fact, it's only those who continue to innovate who will continue to succeed. We have committed over 35% of our revenue in recent years to R&D. That's a key metric for us to remain as a star IP company.”
there is a virtual R&D department that spans across multiple corporate firewalls.”
advantage and an industry wide benefit. We could see FSA driving that effort. Certainly many people are reviewing the issue and I'm encouraged to see that it's an issue being discussed. My hope is that this will benefit not just us, but all of our colleagues in that space.”
“Today, with the world being what it is, it's very difficult to enter the market. But, there are still great opportunities out there. Even today, a company can grow if you're passionate about your work and if you can provide value to your customers, value not available from your competitors. Everything I do, I'm passionate about - my work or my co-workers or my family. Everything I do is because I'm pursuing my passion.”
Industry News - Tools and IP
Accelerated Technology announced that its Nucleus RTOS has been used by Garmin International to develop the CNX80 navigational GPS designed for general aviation. Per the Press Release: “The CNX80 GPS allows a pilot to file a flight plan, receive clearance, and program the approved flight plan. The CNX80 GPS includes the industry's first certified wide area augmentation system (WAAS), which dramatically improves the accuracy, integrity and availability features of the GPS and provides for a safer flight of an aircraft. Garmin developers looked for an RTOS that they could certify through the FAA to meet the airborne software requirements from DO-178B for Level B software.
Certification requires adequate documentation that every decision point in the source code is fully tested to ensure safe operation of an aircraft. Developers tested the Nucleus PLUS kernel and received FAA certification with no changes required.”
chose AirDefense for their robust intrusion detection engine that does not overwhelm you with false positives.”
team will be making extensive
use of PSL to create a robust verification flow. SiNett selected @HDL based on the PSL support in their @Verifier product, as well as the tightly integrated assertion and simulation debugging capabilities in @Designer. We can see that the @HDL Assertion Studio technology will be instrumental in developing effective assertions for validating our RTL in a timely fashion.”
You can find the full EDACafe event calendar here.
To read more news, click here.
-- Peggy Aycinena, EDACafe.com Contributing Editor.
Be the first to review this article