April 11, 2005
Automotive Electronics
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Jack Horgan - Contributing Editor

by Jack Horgan - Contributing Editor
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The other major player in the satellite radio market is Sirius Radio offering 65 channels of commercial free music and 55 channels of sports, news and talk. As of the end of 2004 Sirius had 1.14 million subscribers, a 338% increase from the prior year. Their services are available in 80 different car models. Sirius has partnerships with DaimlerChrysler, Ford and BMW. They also have partnerships with Penske, Hertz, EcoStar Dish, the NHL and the NFL Network. Sirius is building a network of more than 20,000 retail sites.
Most of the revenue comes from subscription. Seventy percent of subscriptions come from retail sales, 28% from OEM and special markets and 2% from Hertz.

There are many other electronic systems within today's automobiles. For example, engine control units read several sensors in the engine and use the information to control the fuel injection and ignition systems of the engine. There are also personalization capability that remember and restore seat position, steering column and mirrors. In order to minimize distraction many features can be control through voice recognition systems, information displays can be projected so that the driver does not have to look away from the road and controls can be mounted on the steering wheel for easy access.

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