New Mobile TV Platform Includes Broadcom's Industry Leading VideoCore(R) Multimedia Processor, Cellular Baseband Processor, Bluetooth(R) and CellAirity(TM) Software for Designing the Next Generation of Mobile Handsets
Mobile television is one of the most promising up-and-coming capabilities for next-generation cellular handsets, enabling the real-time broadcast of video content such as news, sports and entertainment programming. To deliver the price points necessary for consumer acceptance, handset manufacturers require flexible technology platforms that can cost-effectively deliver high quality video over various cellular networks that include 2G GPRS, up through the most advanced 3G UMTS or HSDPA standards.
To address these market requirements, Broadcom today introduced the BCM92724 mobile TV reference design platform that includes the company's leading mobile and multimedia chip solutions and software. Featured within the BCM92724 platform is Broadcom's BCM2724 VideoCore(R) mobile multimedia processor, the BCM2124 GPRS/GSM baseband processor and the BCM2045 Bluetooth(R) transceiver with enhanced data rate (EDR) technology.
The Broadcom BCM2724 VideoCore processor performs multimedia processing that delivers crisp video images combined with the best power performance in the industry, while the Broadcom BCM2124 baseband processor provides GPRS and GSM connectivity to the cellular network. Also featured within the BCM92724 mobile TV platform is the Broadcom BCM2045 single-chip Bluetooth solution. Through pre-integrated software, handset makers can easily adapt the reference design into a full-featured multimedia phone product. The reference design itself is very small and designed to accommodate the slim, compact form factors of today's popular handsets.
"Mobile entertainment holds great promise for the continued evolution of the mobile phone," said Dr. Robert Swann, Senior Director of Marketing for Broadcom's Mobile Multimedia line of business. "Our new mobile TV reference design platform combines leading-edge Broadcom mobile technologies that simplify the process of integrating mobile television into cellular handsets."
The new Broadcom BCM92724 reference design is a complete platform for simplifying mobile television integration into mobile handsets while significantly improving time-to-market. It supports the terrestrial digital multimedia broadcasting (T-DMB) standard (a digital radio transmission system for sending multimedia to mobile devices) at the mobile television front-end. Using Broadcom's mobile TV middleware, the current design can be easily adapted to other mobile broadcast standards, such as DVB-H, by substituting an appropriate front-end tuner/demodulator.
The BCM2724 VideoCore multimedia processor cost-effectively transforms a mobile phone into a multi-functional media device with the ability to display high quality video on handheld LCD screens. The VideoCore processor also features MPEG-4 VGA or H.264 CIF video encoding/decoding at 30 frames per second and TV output. Providing one of the most power-efficient, high performance multimedia processors in the industry, the BCM2724 enables a rich feature-set without significantly affecting battery life.
The BCM2124 GPRS/GSM baseband processor contains all of the analog and digital GSM and multi-slot GPRS processing functions for connecting to a cellular network in a small, single-chip footprint that supports a range of mobile devices.
The BCM2045, with EDR technology, is the industry's most popular single-chip Bluetooth device for mobile handsets. Mobile phones, notebook and desktop computers, PDAs and wireless peripherals equipped with the BCM2045 transceiver provide superior wireless multimedia capabilities, such as streaming audio and video. Bluetooth is expected to be a key component of the mobile TV experience, allowing users to listen to accompanying audio on wireless stereo or mono headsets, or to potentially stream video to larger displays. The BCM2045 is compliant with Version 2.0 of the Bluetooth specification and is upgradeable to Version 2.1, delivering the most exciting features while dramatically cutting power dissipation when compared to other solutions.
The BCM92724 includes CellAirity(TM) mobile handset software, a complete suite of cellular software and applications that includes advanced multimedia and messaging, web browsing, Java games, and rich connectivity options.
Availability and Pricing
The Broadcom BCM92724 MobileTV reference design platform is now available to early access customers. Pricing is available upon request.
Broadcom Corporation is a global leader in semiconductors for wired and wireless communications. Our products enable the delivery of voice, video, data and multimedia to and throughout the home, the office and the mobile environment. Broadcom provides the industry's broadest portfolio of state-of-the-art system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices. These solutions support our core mission: Connecting everything(R).
Broadcom, one of the world's largest fabless semiconductor companies with unaudited annual 2006 revenue of $3.67 billion, is headquartered in Irvine, Calif., and has offices and research facilities in North America, Asia and Europe. Broadcom may be contacted at 1-949-926-5000 or at www.broadcom.com.
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All statements included or incorporated by reference in this release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry and business, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement.
Important factors that may cause such a difference for Broadcom in connection with the mobile television reference design products include, but are not limited to, general economic and political conditions and specific conditions in the markets we address, including the volatility in the technology sector and semiconductor industry, trends in the broadband communications markets in various geographic regions, including seasonality in sales of consumer products into which our products are incorporated, and possible disruption in commercial activities related to terrorist activity or armed conflict in the United States and other locations; the rate at which our present and future customers and end-users adopt Broadcom's technologies and products in the markets for cellular networking applications; delays in the adoption and acceptance of industry standards in those markets; the timing, rescheduling or cancellation of significant customer orders and our ability, as well as the ability of our customers, to manage inventory; the gain or loss of a key customer, design win or order; our ability to scale our operations in response to changes in demand for our existing products and services or demand for new products requested by our customers; intellectual property disputes and customer indemnification claims and other types of litigation risk; problems or delays that we may face in shifting our products to smaller geometry process technologies and in achieving higher levels of design integration; our ability to specify, develop or acquire, complete, introduce, market and transition to volume production new products and technologies in a cost-effective and timely manner; our ability to retain, recruit and hire key executives, technical personnel and other employees in the positions and numbers, with the experience and capabilities, and at the compensation levels needed to implement our business and product plans; competitive pressures and other factors such as the qualification, availability and pricing of competing products and technologies and the resulting effects on sales and pricing of our products; the timing of customer-industry qualification and certification of our products and the risks of non-qualification or non-certification; our ability to timely and accurately predict market requirements and evolving industry standards and to identify opportunities in new markets; changes in our product or customer mix; the volume of our product sales and pricing concessions on volume sales; the availability and pricing of third party semiconductor foundry, assembly and test capacity and raw materials; fluctuations in the manufacturing yields of our third party semiconductor foundries and other problems or delays in the fabrication, assembly, testing or delivery of our products; the risks of producing products with new suppliers and at new fabrication and assembly facilities; the quality of our products and any remediation costs; the effectiveness of our expense and product cost control and reduction efforts; the risks and uncertainties associated with our international operations, particularly in light of recent events; the effects of natural disasters, public health emergencies, international conflicts and other events beyond our control; the level of orders received that can be shipped in a fiscal quarter; and other factors.