Lexar Expands Line of Mobile Memory Products with Introduction of New Memory Stick Micro (M2)

FREMONT, Calif.—(BUSINESS WIRE)—September 18, 2008— Lexar Media, a leading global provider of memory products for digital media, today introduced its new Lexar Memory Stick Micro (M2) mobile memory card. This addition to Lexars expanded range of mobile memory storage products, which also includes products in the microSD and microSDHC mobile memory card formats, reaffirms Lexars leadership position as one of the only memory suppliers who can offer a complete line of mobile memory cards. With capacities up to 4GB, Lexar mobile memory cards provide users of todays feature-rich cell phones, PDAs, and other mobile devices a versatile, high-performance solution to enhance the functionality of their devices.

The Memory Stick Micro (M2) mobile memory card is ideal for storing photos, music, and video on Sony Ericsson mobile phones or other Sony® M2-compatible devices. The high-capacity 4GB card can store up to 1,000 songs, 12,000 photos, or 1,280 minutes of video.(a) The card also includes a Memory Stick PRO Duo adapter for use with other Sony devices such as laptops, digital cameras, camcorders, MP3 players, and popular game systems, such as the Sony PSP. This allows users to share content among various devices, and enhances its value by increasing the versatility and capabilities of the card. The Lexar M2 mobile memory card is available in 2GB and 4GB capacities.

According to a recent survey, 15% of Americans say they own a smartphone,(b) and this number is expected to grow. According to a recent study, more than 70% of all cellular phones shipped worldwide by 2009 will have external memory slots.(c) Manisha Sharma, Lexar director of product marketing, noted: With the introduction of M2, the Lexar mobile product line fulfills the growing demand for high-capacity memory solutions, allowing users to more fully realize the multimedia potential of their Sony Ericsson mobile devices. Lexar mobile memory cards, available in all popular formats, significantly increase the capacity and capabilities of cell phones, PDAs, and other mobile devices, and provide users with the assurance of reliability and quality for which Lexar is renowned.

Complete Line of Lexar Memory Cards for Mobile Devices

The current line of Lexar mobile memory cards spans all of todays popular media formats:

  • Lexar Memory Stick Micro (M2) mobile memory card: The Lexar M2 card is ideal for storing photos, music, and video on Sony Ericsson mobile phones or other Sony M2-compatible devices. Available in high-capacity 4GB.
  • Lexar microSD mobile memory card: The Lexar microSD card is intended for use with microSD-compatible cell phones, PDAs, or other mobile devices. A handy microSD-to-SD adapter lets users easily transfer files to and from a computer or other SD-compatible device. Available in 1GB, 2GB and 4GB capacities.
  • Lexar microSDHC mobile memory card: The Lexar microSDHC card is designed for use with microSDHC-compatible cell phones, PDAs, or other mobile devices. In addition, a special microSDHC-to-SDHC adapter lets users easily transfer files to and from a computer or other SDHC-compatible device. Available in high-capacity 4GB.

Every product in the Lexar mobile memory card line includes a 5-year limited warranty. The Lexar M2 mobile memory card will be available in Q4-2008.

About Lexar Media

Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial brand names. Lexar offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac systems, and solid state drives (SSD). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide.

For more information about Lexar, visit www.lexar.com. For more information about Crucial products, visit www.crucial.com, www.crucial.com/uk or www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

About Micron Technology, Inc.

Micron Technology, Inc., is one of the worlds leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron s common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com .

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