Lexar Rolls Out New Hot Red JumpDrive(R) FireFly USB Flash Drive With 16GB Capacity

FREMONT, Calif.—(BUSINESS WIRE)—August 22, 2008— Lexar Media, a leading global provider of memory products for digital media, today announced the 16GB capacity JumpDrive FireFly USB flash drive. The powerful, high-speed USB JumpDrive FireFly is available in a wide range of high-capacity options, providing a convenient solution for storing, transferring, and sharing digital documents, photos, MP3 files, and video clips. The JumpDrive FireFly drive is PC and Mac compatible and comes in four different stylish colors, each representing a different memory capacity. The new hot red-colored 16GB JumpDrive FireFly drive joins its brethren as a high-capacity portable storage solution.

The ultra-small, ultra-portable JumpDrive FireFly drive is outfitted with an easily accessible keychain hole, making it easy to tether onto a key ring, attach to a backpack, or hook to a purse or briefcase. In addition to its attractive design, the JumpDrive FireFly drive features a protective cap for security and a distinctive blue LED tail that blinks during data transfer, letting users know when a transfer job is complete.

Reliably Stores and Transfers Files, Photos, Video, and More

Darrell Hill, senior product marketing manager at Lexar Media, noted: The new 16GB JumpDrive FireFly drive is a bold new step in storage for Lexar. Whether youre a student with tons of notes, a blogger with a collection of video clips, or a mom with an online family album full of digital photos, our stylish new 16GB JumpDrive FireFly drive lets you keep your precious data and media files on hand while on the go.

As a special bonus for Windows-based road warriors, the JumpDrive FireFly drive comes pre-loaded with a free 30-day trial of Dmailer V7 software, which enables you to easily backup and synchronize your files, including Microsoft® Outlook® and Outlook Express.

The 16GB Lexar JumpDrive FireFly drive is currently shipping for a suggested retail price of $99. Additionally, Lexar JumpDrive FireFly drives are available in 1GB, 2GB, 4GB and 8GB capacities.

About Lexar Media

Lexar Media is a leading marketer and manufacturer of NAND flash and DRAM memory products under the Lexar and Crucial brand names. Lexar also sells flash memory products under the Kodak brand. For more information about Lexar, visit www.lexar.com. For more information about Crucial products, visit www.crucial.com, www.crucial.com/uk or www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc., and Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

About Micron Technology, Inc

Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAMs, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

© 2008 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo, and JumpDrive are trademarks of Lexar Media, Inc. Micron is a trademark of Micron Technology, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.



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