LAUNCH IC MASTER 3.0

UNIONDALE, N.Y. - June 30, 2008 – Hearst Electronics Group, the largest publisher of product information to the electronics industry, along with SiliconExpert today announced the upgrade of ICMaster.com, www.icmaster.com. The new IC Master 3.0 release takes the power of the world’s largest free database of parts, suppliers, datasheets and distributors even further. In addition to changing the user interface, the new release has new features such as customized homepages and user search histories.

One of the most important milestones in this release has been the significant increase in data. The IC Master database now contains 150+ million parts from over 9,000 suppliers (an increase of 50% over the previous release). The data release was 9 months in making, while the user interface and feature redesigns were in the works since January 2008. The parametric features of the site have also received significant updates, allowing users to not only conduct parametric searches on the product line level but for every supplier as well. Additionally, the release has opened the gates for guests to conduct an unlimited number of searches with a limited data view. Registration is still required to gain full access to all of the features on IC Master.

“One of our goals was to redesign the site for better Search Engine Optimization. With this new open approach we did just that, benefiting users who find us from search engines resulting in advertisers’ messages being seen more,” said William Barron VP, Publishing Director of Hearst Business Media.

“We believe that the data updates from this release combined with the added features such as Parametric and Advanced searches will be truly beneficial to our audience and set up IC Master for much stronger growth this calendar year,” adds Omar Ahmad, President & CEO of SiliconExpert Technologies. “Our multi-pronged approach in addressing the needs of the site from every perspective has reinforced IC Master’s lead in the market.”

About Hearst Electronics Group and Hearst Business Media
Hearst Electronics Group is the largest publisher of product information to the electronics industry. Its directories, e-newsletters, web sites, magazines, webcasts, inventory access tools and databases are invaluable resources for engineers involved in product design. Hearst Electronics Group is part of Hearst Business Media (HBM), an operating group of Hearst Corporation. For additional information about Hearst Electronics Group, visit www.hearstadvantage.com.

About Silicon Expert Technologies, Inc.
SiliconExpert Technologies, Inc., a Santa Clara, Calif.-based company, is a leading supplier and innovator of best-in-class products and services for enterprise-wide electronic parts management. The company's Parts Database(TM) is one of the most accurate, comprehensive and current in the industry with over 150 million parts. They offer a fully integrated suite of sophisticated component management solutions and services which addresses the needs of OEMs, suppliers, distributors and EMS providers for efficiency and total quality control. Learn more about SiliconExpert Technologies' solutions and services at www.siliconexpert.com.


Lisa DeVine
Group Marketing Manager
Hearst Electronics Group
50 Charles Lindbergh Blvd. Suite 100
Uniondale, NY 11553
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