Vivace Readies Samples of High Performance, Low Power VSP100 Media Processor

BEIJING—(BUSINESS WIRE)—March 3, 2008— Vivace Semiconductor, a leader in digital media processing, today announced the availability of the first samples of its entry-level VSP100(TM) media processing chip, a low-power and cost-effective processor optimized for the needs of product developers incorporating high quality video capabilities in portable devices such as mobile phones, MP3/MP4 video devices and mobile televisions. The chip supports real-time decoding and down-scaling of multiple video formats and provides an easy method of upgrading existing systems to high quality video capabilities, up to D1 format.

The fully tested samples are available in a .13-micron, 256 pin 17x17 mm PBGA, RoHS compliant, dual layer chip.

The VSP100 is based on Vivace's ViViD(TM) media processing engine, and features multiple custom VLIW processing cores for video processing and one RISC CPU in a compact die size. It will be priced in the sub-$7.00 range in volume, making it ideal for low cost devices and to extend the capabilities of existing systems.

The low-power, small-die solution enables high quality video on mobile devices at very low silicon cost and can be easily integrated into legacy systems. It supports multiple video standards and comes complete with a full application library. The VSP100 is fully programmable enabling developers to create value-added features and adapt to changes in product requirements.

A key benefit of the chip is its ability to allow consumer devices to run downloaded and streaming video in real-time. Today's low end solutions require consumers to transcode formats and reduce frame sizes on a PC before the video can be run on the consumer device, sometimes taking hours. The VSP100 will allow the devices to process the video in real-time removing this inconvenience for the consumer.

"There is a huge opportunity in consumer markets for higher quality video and multimedia capabilities but systems designers must meet demanding market requirements in terms of time to market and cost. The VSP100 addresses this need with a solution that can easily be integrated into existing systems and allows device manufacturers to offer extremely high-end capabilities at a competitive price point," said Cary Ussery, president and CEO of Vivace.

High quality real-time D1 video at low power

The VSP100 is powered by a unique tri-core processing engine and is integrated with a 150 MHz RISC CPU. The processors support D1 capabilities in real-time at 30 frames per second (fps). Video post processing includes de-blocking, de-ringing, scaling, rotation, etc. It also includes an integrated LCD controller that supports user programmable resolution, timing and control and up to 32 bit internal precision.

The new device features integrated power management features that lower overall power consumption and extend battery life. The VSP100 operates at very low clock frequency requirements for advanced video functions and supports three power modes: active, sleep, and power-down. The chip consumes only 25 to 50 mW operation during media playback and draws almost no power during idle mode. It also supports integration with mobile DDR-1 memories to offer system providers low power system solutions.

The VSP100 supports all major audio and video standards including H.264, MPEG-4, DivX, MPEG-2, WMV, AVS and Real Video 10 as well as audio decoders and JPEG image compression and decompression. The fully programmable VSP100 includes a complete software development environment, including integrated compilers, debuggers, assemblers, and profilers.

Development Support

The VSP100 Product Development Environment enables quick and easy development, debug, integration and test of hardware and software. It includes an VSP-100 engineering sample, VSP-100 development board, OpenRISC Host Software Development Environment, VividCore Application Software Development Environment, and full documentation.

About Vivace

Vivace Semiconductor develops high-performance, low-power video processing chips that are optimized for the needs of high-growth consumer market segments. Its chips support a full range of video and audio standards, are based on the company's proprietary ViViD(TM) Media engine and include a complete software suite for media processing and a fully programmable, open platform for additional software integration. Its initial product line is aimed at developers of portable media players and integrated digital display/TV products. The company is based in Beverly, Massachusetts and Beijing, China. More information can be found at

Vivace and ViViD are trademarks of Vivace Semiconductor, Inc. All other trademarks referenced belong to their respective owners.


Vivace Semiconductor, Beijing
Chuan He, 86.10.8235.8482
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