Sunplus Group Demonstrates New Chip Solutions for Digital TV, Home Entertainment, and Multimedia Personal Applications at 2008 International CES

HSINCHU, Taiwan—(BUSINESS WIRE)—December 27, 2007— Sunplus Technology Co., Ltd. (TSE: 2401) (LSE:SUPD) and its subsidiary, Sunplus mMedia Inc., will joint-exhibit at 2008 International CES and demonstrate the latest chip solutions for Digital TV, Home Entertainment, and Multimedia Personal applications at booth #73454, Sands Expo, Las Vegas during January 7-10.

Sunplus Group is one of the world's most leading suppliers to provide multimedia, communication, micro-controller, and display IC solutions. At the oncoming grand exhibition, 2008 international CES, Sunplus Group will reveal its cutting-edge digital TV technology and other chip solutions including:

-- Home Entertainment Platforms - by Sunplus Technology

Sunplus Technology unveils its new generation Full-HD digital TV solution compliant with ATSC and DVB-T standards, along with other SoC solutions for home entertainment products including pocket TV, Set Top Box (STB), and HDMI DVD player with 1080p HD output.

-- Personal Entertainment Platforms - by Sunplus mMedia

Sunplus mMedia presents a series of web camera solutions with CMOS sensor for UXGA or VGA applications. Moreover, Sunplus mMedia also launches a wide range of multimedia solutions for digital photo frame (DPF) and portable multimedia player.

Come to visit Sunplus Group at Booth #73454, Sands Expo, CES 2008

On-site Contact: Ms. Viola Lu by mobile#1-626-840-1135

For more information, please visit: www.sunplus.com; www.sunplusmm.com

About Sunplus Group

Sunplus Group, headed by Sunplus Technology Company Limited established in 1990, is devoted in IC design for electric consumer applications. Sunplus offers not only IC design but also system solutions to maximize customers' benefits by differentiating each design. Sunplus' reusable IPs such as audio/video, microprocessor and digital signal processor technologies are applied to numerous IC solutions for multimedia home applications and ASICs that contributed to our quality life. Due to the expansion of business scope, Sunplus split its BUs into several fabless IC design companies in 2006. The LCD IC business was spun-off into Orise Technology Co., Ltd.; the Controller & Peripheral BU was transferred into Sunplus Innovation Technology Inc.; the Personal Entertainment BU and Advanced BU were spun-off into Sunplus mMobile Inc. The parent company - Sunplus Technology, keeps working on Home Entertainment IC solutions for DVD/VCD, DVR, STB, LCD TV, and Digital TV. For more information, please visit the Sunplus website: www.sunplus.com.

About Sunplus mMedia Inc.

Sunplus mMedia Inc., the former Personal Entertainment Business Unit of Sunplus Technology, was spun-off in April, 2007. Before the spin-off, Sunplus mMedia has established a strong position in the market by offering plenty of innovative solutions for DSC, PMP, MP3/MP4, web camera, digital photo frame (DPF), and video game. With the experienced R&D team and rich resources from Sunplus Group, Sunplus mMedia will keep focusing on product development and offering more high-quality IC solutions to manufacturers or brand name makers to enable a colorful digital life. For more information, please visit: www.sunplusmm.com

Contact:

Sunplus Group
Mr. Wayne Shen, 886-3-5786005, ext. 2350
Fax: 886-3-5786006
Email Contact
or
Miss Ann Lai, 886-3-5786005, ext. 2202
Fax: 886-3-5786006
Email Contact




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