Motorola's Flash Microcontrollers to Enable New Applications in Thousands Of Products

NEW YORK, Sept. 23 /PRNewswire-FirstCall/ -- Motorola, Inc. (NYSE: MOT), the world's market leader in microcontrollers, unveils a new microcontroller product line designed to give manufacturers increased flexibility, and a broad range of products enhanced functionality. Equipped with flash technology at a low price point, the Motorola Nitron HC08 family of 8-bit microcontrollers will impact consumer, automotive and industrial products ranging from light dimmer switches to washing machines.

"Motorola has put a stake in the ground with the Nitron family, offering Flash technology at a price point half the current market," said Tony Massimini, chief of technology, Semico Research Corporation. "The Nitron family will mean significant evolution of product capabilities that will improve the functionality of an untold number of products -- and allow manufacturers to adjust to changing market demands quickly and cost- effectively."

At a suggested resale price of $0.70* (USD), the Nitron family competes with the less flexible microcontrollers, including one-time programmable (OTP) memory. Its flash technology allows manufacturers to re-program microcontrollers several times in the development cycle, adding flexibility to adjust to fast-changing market demands or correcting problems remotely in the field.

"The Nitron family's Flash technology and low cost offer manufacturers the agility to quickly change their product lines by reprogramming their microcontrollers much later in the manufacturing process," said Fred Shlapak, executive vice president, Motorola, Inc., and president of Motorola's Semiconductor Products Sector. "Developers will be able to bring new functionality to a host of cost-sensitive products through new applications and consumers will see the difference as home appliances, for instance, will have high-end features -- without seeing a significant impact on price."

For example, a lighting manufacturer that currently offers a basic dimmer switch can use a Nitron 68HC908 Flash microcontroller to add features, such as programmable settings, time delays and safety shut-off, with minimal effect on the price. A power tool, such as a drill will be able to adjust its own applied torque, dependant on the application need. This technology is able to help lower product costs and thereby drive higher volume from the manufacturing plant to the shelves.

Redefining the 8-Bit Microcontroller Market

According to Semico Research, the 8-bit microcontroller market is valued at $4.5 (USD) billion in 2002, and predicts that it will grow to $5.6 (USD) billion by 2006. Semico estimates that Motorola is currently the market leader with more than 24% of the marketplace. Semico estimates the 8-bit microcontroller marketplace to be 43% of the total microcontroller market, even while the actual selling price for 8-bit microcontrollers will be declining. This projects the Motorola Nitron initiative in the 8-bit market as representative of a much larger market share going forward.

Internationally, the Nitron family is projected to have exceptional growth, especially in China and Korea. Semico's Massimini notes, "Korea should be a region of high-growth for microcontrollers, while China's "New Golden Economy" will also generate high demand for microcontrollers, according to the SEMICO Forecast Workshop, September 5, 2002."

ELMARC s.r.l, Company, of Antonio Merloni Spa, is a leader in Europe for the production of domestic appliances, producing 3 million appliances per year. An early embedded system developer using Nitron microcontrollers, ELMARC reports that upgrading time has been reduced from months to hours, when compared to previous microcontroller designs.

"Motorola's 68HC908 devices incorporate on-chip Flash memory that not only enables us to re-program our systems many times during the development cycle, but also to program late in the manufacturing cycle and make upgrades remotely in the field," said Marco Borgiani, president of ELMARC. "This means we can offer our customers new features, better performance, safety features and security, with a minimal increase in costs. The Nitron family will enable us to introduce a microcontroller into a very cost-critical application -- the thermostat of a refrigerator."

About Motorola

As the world's #1 producer of embedded processors, Motorola's Semiconductor Products Sector creates DigitalDNA(TM) system-on-chip solutions for a connected world. Our strong focus on wireless communications and networking enables customers to develop smarter, simpler, faster and synchronized products for the person, work team, home and automobile. Motorola's worldwide semiconductor sales were $4.9 billion (USD) in 2001. http://

Motorola, Inc. (NYSE: MOT) is a global leader in providing integrated communications and embedded electronic solutions. Sales in 2001 were $30 billion. http://

  • Suggested list price of Nitron devices in 10,000-piece quantities start at $.70 (USD).

    MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners.

  • Source: Motorola, Inc.

    Review Article Be the first to review this article
    Featured Video
    More Editorial  
    Engr, Elec Des 2 for KLA-Tencor at Milpitas, CA
    Senior FPGA Designer for Fidus Electronic Product Development at Fremont, CA
    Lead Java Platform Engineer IOT-WEB for EDA Careers at San Francisco Area, CA
    ASIC Design Engineer for Ambarella at Santa Clara, CA
    Test Development Engineer(Job Number: 17001697) for Global Foundaries at Santa Clara, CA
    Technical Support Engineer for EDA Careers at Freemont, CA
    Upcoming Events
    CDNLive Silicon Valley 2017 at Santa Clara Convention Center Santa Clara CA - Apr 11 - 12, 2017
    10th Anniversary of Cyber-Physical Systems Week at Pittsburgh, PA, USA PA - Apr 18 - 21, 2017
    DVCon 2017 China, April 19, 2017, Parkyard Hotel Shanghai, China at Parkyard Hotel Shanghai Shanghai China - Apr 19, 2017
    Zuken Innovation World 2017 at Hilton Head Marriott Resort & Spa Hilton Head Island NC - Apr 24 - 26, 2017
    S2C: FPGA Base prototyping- Download white paper

    Internet Business Systems © 2017 Internet Business Systems, Inc.
    595 Millich Dr., Suite 216, Campbell, CA 95008
    +1 (408)-337-6870 — Contact Us, or visit our other sites:
    AECCafe - Architectural Design and Engineering TechJobsCafe - Technical Jobs and Resumes GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
      Privacy Policy