Tata Elxsi Becomes Tensilica's First Authorized Multimedia Processor Design Center

SANTA CLARA, Calif. & BANGALORE, India—(BUSINESS WIRE)—August 1, 2007— Tensilica, Inc. today announced that Tata Elxsi Ltd., a leading independent embedded design service company headquartered in Bangalore, India, with offices in major locations around the world, has become the first authorized design center for Tensilica's multimedia customers. Tata Elxsi's engineers have been fully trained on Tensilica's HiFi 2 Audio Engine and Diamond Standard 38xVDO Video Engine family, and will be able to provide SOC (system-on-chip) design services including hardware and system software design for semiconductor and electronics manufacturers. Tata Elxsi has served as a design center for Tensilica's Xtensa(R) configurable processor family for over three years, and is already assisting global electronics companies with Tensilica-based multimedia designs.

"Tensilica's Diamond Standard 38xVDO Video Engine family is the most capable processor core-based video solution on the market today, supplying full D1 resolution Main Profile H.264 performance," stated Madhukar Dev, CEO, Tata Elxsi. "And the HiFi 2 Audio Engine is proven in designs that are shipping in huge volumes right now. Our turnkey SOC design capability and proven strengths in multimedia design will help Tensilica's customers quickly integrate these powerful engines into their SOC designs, reducing product development time and costs. Our network of offices and strong presence in key geographies such as US and Europe and Asia, including Japan, Taiwan and South Korea, provides customers with easy access to world-class multimedia system and engineering expertise."

"Tata Elxsi has provided outstanding support to our customers as an authorized design center for Tensilica, and now we're pleased to announce that they have been trained on our audio and video products and are already supporting our customers' multimedia requirements," stated Steve Roddy, Tensilica's vice president of marketing. "For those customers with limited design staffing or multimedia knowledge, Tata's expertise will be invaluable."

About Tensilica's Audio Products

Tensilica's HiFi 2 Audio Engine is the most popular commercial audio processor core for SOC designs, spanning the range from ultra-low power cell phone applications to advanced multi-channel home entertainment products. Tensilica's HiFi 2 Audio Engine is optimized with specialized audio instructions to improve code density (reducing memory requirements) and lower power (reducing MHz requirements), making it very efficient for a wide range of audio-enabled consumer products.

About Tensilica's Video Products

Tensilica offers four video engines in its Diamond Standard 38xVDO family ranging from the Diamond 381VDO Simple Profile decoder to the Diamond 388VDO Main Profile decoder with an MPEG-4 encoder. All four video engines are customized for multi-standard, multi-resolution video in SOC designs. Targeted at mobile handsets and personal media players, the Diamond Standard 38xVDO family is fully programmable to support most video decoder algorithms.

About Tata Elxsi Ltd.

Tata Elxsi Ltd. is an embedded product design services company, headquartered in Bangalore and part of the $45 billion (USD) Tata Group, India's largest business conglomerate. Incorporated in 1989, Tata Elxsi has constantly provided high quality, cost effective and reduced time-to-market services and solutions across the product design lifecycle to industry sectors such as automotive, consumer electronics, media and entertainment, semiconductors, scientific instrumentation, networking and communications. This is enabled by a rich industry experience of more than 15 years, a proven portfolio of software IP, mature quality processes and methodologies assessed for SEI CMMi Level 5, core technology strengths and system engineering capabilities. More information is available at www.tataelxsi.com.

About Tensilica

Tensilica, Inc., is the recognized leader in configurable processor technology and has leveraged that technology to become the leading supplier of licensable controllers and DSP cores for mobile audio and video applications. Tensilica offers the broadest line of controller, CPU, network, and specialty DSP processors on the market today - including full software toolchain and modeling support - in both an off-the-shelf format via the Diamond Standard Series cores and with full designer configurability with the Xtensa processor family. The modern design behind all of Tensilica's processor cores provide semiconductor companies and system OEMs with the lowest power, smallest area solutions for high-volume products including mobile phones and other consumer electronics, networking and telecommunications equipment, and computer peripherals. For more information on Tensilica's patented, benchmark-proven processors, visit www.tensilica.com.

Editors' Notes:

-- Tensilica and Xtensa are registered trademarks belonging to Tensilica, Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners.

-- Tensilica's announced licensees include Afa Technologies, ALPS, Aquantia, Astute Networks, Atheros, AMD (ATI), , Avision, Bay Microsystems, Berkeley Wireless Research Center, Brocade, Broadcom, Cisco Systems, CMC Microsystems, Conexant Systems, Design Art Networks, EE Solutions, Epson, ETRI, FUJIFILM Microdevices, Fujitsu Ltd., Hudson Soft, iBiquity Digital, Ikanos Communications, Intel, Juniper Networks, LG Electronics, Lucid Information Technology, Marvell, NEC Laboratories America, NEC Corporation, NetEffect, Neterion, Nethra Imaging, Nippon Telephone and Telegraph (NTT), NuFront, NVIDIA, Olympus Optical Co. Ltd., Penstar, Plato Networks, PnpNetwork Technologies, Silicon Optix, Sony, STMicroelectronics, Stretch, TranSwitch Corporation, u-Nav Microelectronics, Victor Company of Japan (JVC), WiQuest Communications, and XM Radio.


Tensilica, Inc.
Paula Jones, 408-327-7343
Email Contact
Erika Powelson, 831-424-1811
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Tata Elxsi Ltd
Mr. Hari Balan, +91-80-2297-9629
Email Contact

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