Industry's Smallest GPS Single Chip, High-Performance NaviLink(TM) 5.0 Solution Spurs Growth of Location-Based Services
The NaviLink 5.0 solution supports both assisted-GPS (A-GPS) and stand- alone modes of operation. Unlike other GPS architectures, the NaviLink 5.0 chip requires minimal host loading and memory requirements, providing system design flexibility and reduced power consumption, which are key concerns for handset manufacturers. The chip also exceeds 3GPP and OMA SUPL performance requirements, enabling ease of integration in mobile phones.
"Most consumers are familiar with accessing navigation data from their in- car systems and via the Internet. With TI's high-performance NaviLink 5.0 solution, we enable handset manufacturers to offer affordable personal navigation systems and applications in mobile phones for on-the-go consumers anytime, anywhere," said Marc Cetto, general manager of TI's Mobile Connectivity Solutions business.
With location-based services on the mobile phone, busy consumers can access information about services and businesses in their immediate area such as ATMs, restaurants, movie theatres, and more. They can also identify the location of family and friends through "presence" management, which lets users locate personal contacts via their handset.
"We see strong growth potential for GPS-enabled handsets, particularly the high and mid-tier market segments. With GPS demand increasing due to location- based services and regulatory requirements, an affordable single-chip solution like TI's NaviLink 5.0 device will help fuel GPS adoption in mid-tier handsets," said Patrick Connolly, Senior Analyst, IMS Research.
Data that consumers will access on their handsets with GPS technology, such as localized maps, increases the need for rich 3D graphics to better identify landmarks and their surroundings on the small screen. The NaviLink 5.0 single-chip solution is optimized to interface with TI's OMAP(TM) and OMAP-Vox(TM) processors, which provide clear, crisp 3D images to further enrich the user experience. The GPS chip also seamlessly interfaces with TI's 2.5G and 3G chipsets to deliver a complete solution for handset manufacturers.
The NaviLink 5.0 solution is expected to be in high volume production in 4Q07.
Texas Instruments - Making Wireless
TI is the leading manufacturer of wireless semiconductors, delivering the heart of today's wireless technology and building solutions for tomorrow. TI provides a breadth of silicon and software and 16 years of wireless systems expertise that spans handsets and base stations for all communications standards, wireless LAN, GPS, Digital TV, Bluetooth(R) and Ultra Wideband. TI offers custom to turn-key solutions, including complete chipsets and reference designs, OMAP(TM) application processors, as well as core digital signal processor and analog technologies built on advanced semiconductor processes. Please visit http://www.ti.com/wirelesspressroom for additional information.
About Texas Instruments:
Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company includes the Education Technology business. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.
Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at http://www.ti.com .
NaviLink, DRP, OMAP and OMAP-Vox are trademarks of Texas Instruments. All other trademarks and registered trademarks are property of their respective owners.