Samsung Now Sampling Industry's Highest-Density Embedded Memory Card Solution
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Samsung Now Sampling Industry's Highest-Density Embedded Memory Card Solution

SEOUL, South Korea—(BUSINESS WIRE)—March 11, 2007— Samsung Electronics Co., Ltd., the world leader in advanced memory technology, announced today that it has begun shipping samples of an eight gigabyte (GB) memory chip to major mobile electronics manufacturers -- the highest density embedded flash memory developed to date.

Samsung's high-density moviNAND(TM) memory solution consists of four 50-nanometer, 16Gigabit NAND flash memories, a high-speed MultiMediaCard (MMC) controller and associated firmware. It can store up to 2,000 songs or enough map data to implement global positioning system (GPS) and points of interest for the entire western world. In addition, it can also be used with removable media cards to permit virtually unlimited memory expansion.

Because Samsung's moviNAND allows NAND flash to be instantly accessed through a standardized MMC interface, manufacturers who use the new memory solution can develop mobile phones more quickly and at less cost than with raw MLC NAND components soldered into a handset.

While providing twice the capacity and provides double the performance of the 4GB version, Samsung's moviNAND is 10-20 percent smaller than other flash-based embedded memory card solutions. The new moviNAND also processes data at 52 megabytes per second, using the industry's fastest multimedia card interface.

Samsung's moviNAND solution provides high-density, high-speed, low-noise interference and increased security, making it an attractive storage solution for mobile handsets with high content services such as music phones and personal navigation. Moreover, increasing industry demand for secure and stable data is driving greater adoption of embedded data storage solutions.

Samsung's moviNAND memory observes the eMMC standard jointly developed by JEDEC (Joint Electron Device Engineering Council) and MMCA (MultiMediaCard Association) for embedded flash memory applications. Widespread industry support for MMCA standardized card technology underscores the potential for broad industry acceptance of the new moviNAND solution. Samsung expects the market for moviNAND to reach an accumulated sales volume of US$4 billion by 2010.

Samsung plans to begin mass producing its 8GB moviNAND at the end of this year. The high-density solution, which is based on Samsung's advanced monolithic high-density NAND technology, will expand Samsung's line of moviNAND memory from 512MB to 8GB.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business, and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit

moviNAND is a trademark of Samsung Electronics Co., Ltd.


Samsung Semiconductor
John Lucas, APR, 408-544-4363 (Media/analyst)
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