Expected to Launch Notebook PCs Worldwide in Coming MonthsSUNNYVALE, Calif.—(BUSINESS WIRE)—March 10, 2005— AMD (NYSE: AMD) today introduced AMD Turion(TM) 64 mobile technology, the latest in a succession of computing innovations based on the industry-leading AMD64 architecture. AMD Turion 64 mobile technology is uniquely optimized to bring award-winning AMD64 performance to thinner and lighter notebook PCs with longer battery life, enhanced security, and compatibility with the latest graphics and wireless solutions, both today and tomorrow.
Together with industry-leading partners, AMD enables a best-in-class ecosystem of open industry-standard technologies, helping PC manufacturers to deliver feature-rich systems that satisfy the variety of ways in which people use their notebooks.
"By embracing a broad partner community and industry standards, AMD is both providing choice and stimulating innovation," said Roger Kay, vice president of Client Computing at IDC.
"We have unleashed 64-bit mobile performance, allowing business professionals and on-the-go consumers to explore the freedom of mobile productivity with AMD Turion 64 mobile technology," said Marty Seyer, corporate vice president and general manager, Microprocessor Business Unit, Computation Products Group, AMD. "This is just the first of many innovations that we are planning to pioneer with this new product family made for mobility, choice and best-in-class notebook designs."
Leading global manufacturers, hardware vendors and software suppliers have expressed support for AMD Turion 64 mobile technology. "Fujitsu welcomes AMD Turion 64 mobile technology innovation, and we congratulate AMD on their success," said Mr. Kazuhiro Igarashi, general manager, Mobile PC Division, Personal Business Group for Fujitsu Limited.
Business professionals and consumers worldwide can expect to see notebooks based on AMD Turion 64 mobile technology starting later this month in retail stores and through commercial distribution channels. The first systems are expected from Acer worldwide and Fujitsu Siemens Computers throughout Europe.
"We have had a great deal of success with our Ferrari branded notebooks based on AMD64 technology," said Walter Deppeler, senior corporate vice president, Acer Inc. "We look forward to continued success with our forthcoming notebook designs based on AMD Turion 64 mobile technology."
"As the leading European IT provider, we offer our customers world-class computing technology," said Herbert Schonebeck, Vice President Business Unit Consumer, Fujitsu Siemens Computers. "We are introducing innovative consumer notebook PCs based on AMD Turion 64 mobile technology to provide our customers efficient platforms to connect from virtually anywhere."
In addition, ASUS, Averatec, BenQ, MSI and Packard Bell are among the leading, global computer manufacturers who have indicated they will support AMD Turion 64 mobile technology.
AMD Turion 64 mobile technology models ML-37, ML-34, ML-32, ML-30, MT-34, MT-32, and MT-30 are available immediately worldwide.
In order to help consumers and business professionals simplify their notebook purchasing decisions, AMD Turion 64 mobile technology uses a new series of model numbers designed to provide a simple designation of both relative performance and degree of mobility within the processor family. The two letters of this model number indicate processor class, with the second letter designating increasing degree of mobility, as measured by power consumption.(a) As the second letter approaches the end of the alphabet, "higher" letters indicate greater mobility. The numbers indicate relative performance within the processor class. Higher numbers indicate higher relative performance among the AMD Turion 64 mobile technology family.
AMD Turion 64 mobile technology models ML-37, ML-34, ML-32, ML-30, MT-34, MT-32, and MT-30 are priced at $354, $263, $220, $184, $268, $225 and $189 respectively, in 1,000-unit quantities. For pricing details please visit: http://www.amd.com/pricing.
About AMD Turion 64 Mobile Technology
AMD Turion 64 mobile technology is made for mobility without compromise. The technology is designed to be the most advanced family of 32- and 64-bit Windows(R)-compatible processors available for mobile PCs, enabling thinner and lighter notebooks plus compatibility with today's most popular wireless and graphics solutions. AMD Turion 64 mobile technology also features award-winning AMD64 performance, readiness for tomorrow's 64-bit applications, security with Enhanced Virus Protection enabled by Windows XP Service Pack 2, and AMD PowerNow!(TM) technology for extended system battery life.
AMD64 evolves the industry-standard 32-bit x86 architecture to support the demanding 64-bit environment and enables next-generation functionality and productivity today. AMD designed the AMD64 platform to allow end users to enjoy reliable, best-in-class performance on the 32-bit software they own today while preparing for a seamless transition to high-performance 64-bit applications. Designed from the ground up to support multi-core capability, future AMD64 dual-core processors will amplify the elegance and power of AMD's current single-core solutions. The AMD64 architecture is also designed to enhance the security of your computing environment by integrating Enhanced Virus Protection technology enabled by advanced anti-virus features in Windows(R) XP Service Pack 2 and the upcoming Windows Server 2003 Service Pack 1.
Since the introduction of the AMD64 architecture in 2003, the AMD Opteron(TM) processor for servers and workstations and the AMD Athlon(TM) 64 processors for desktop and notebook computers have earned more than 80 awards for innovation and performance and the support of more than 2,000 OEMs, hardware and software developers, system builders, and distributors.
AMD64 technology was natively designed to support upcoming industry-standard, multi-core processors for servers, workstations, desktop PCs and notebooks, as a natural extension of AMD64 technology with Direct Connect Architecture.
AMD (NYSE: AMD) designs and produces innovative microprocessors, Flash memory devices and low-power processor solutions for the computer, communications and consumer electronics industries. AMD is dedicated to delivering standards-based, customer-focused solutions for technology users, ranging from enterprises and governments to individual consumers. For more information visit www.amd.com.
AMD, the AMD Arrow logo, AMD Turion, AMD Athlon, AMD Opteron, AMD PowerNow!, and combinations thereof, are trademarks of Advanced Micro Devices Inc. Windows is a registered trademark of Microsoft Corporation in the U.S. and/or other jurisdictions. Other names are for informational purposes only and may be trademarks of their respective owners.
Industry Partners Demonstrate Support for AMD Turion 64 Mobile Technology
Global Notebook Manufacturers:
"We support AMD's introduction of AMD Turion 64 mobile technology, and we expect this innovation to benefit PC buyers who want greater mobility plus performance," said Ken Kan, senior vice president of Arima.
"ASUS is pleased to support AMD's new mobile technology in the near future," said an ASUS spokesperson.
"We pride ourselves on the ability to deliver form, function and entertainment with our notebook line," said Saeed Shahbazi, president of Averatec. "By providing notebooks with AMD Turion 64 mobile technology in our assortment, we will provide our customers true mobility without boundaries."
"As a leading provider of optimal enterprise solutions throughout central Europe, we are pleased to offer our IT customers the freedom to choose from high-quality, innovative technologies, such as AMD Turion 64 mobile technology," said Guido Karbautzki, business manager, Mobile Computing for MAXDATA.
"As one of the leading providers of consumer electronics in Germany, we take pride in using high-quality, leading-edge technology such as AMD Turion 64 mobile technology," said Mark Jendrzok, product manager, Mobile Computing, Medion.
"We look forward to adding even greater mobility to our popular line of Packard Bell notebooks with AMD Turion 64 mobile technology," said Louis Perrin, product marketing director of Packard Bell.
"Sharp engineers high-quality notebook PCs based on the latest technologies, and we welcome AMD's innovative, new product family to the market," said Paul Bruce, vice president and general manager of Sharp Systems of America.
"Repeat notebook buyers in the UK are looking for thin and light notebooks with long battery life, wireless connectivity and more performance. This new mobile technology from AMD allows us to provide notebooks with greater mobility and 64-bit performance," said Dr. Tariq Mohammed, group marketing director for TIME.
"Tiny.com have rapidly become the UK's leading direct consumer notebook supplier and will expand the current range of notebooks. AMD's latest technology helps us to provide even greater mobility and 64-bit performance," said Brain Trevaskiss, marketing director of Tiny.com.
"We expect that our PC customers throughout China will be able to benefit from the introduction of AMD Turion 64 mobile technology," said Yang Zhong, general manager for Tsinghua Unisplendor Corporation's Notebook Computer Business Department.
"Twinhead looks forward to bringing the benefits of AMD Turion 64 mobile technology to our customers, enabling mobility, performance and enhanced security for today and tomorrow," said Isabel Chen, head of marketing for Twinhead.
"Congratulations to AMD! AMD Turion 64 mobile technology is an exciting innovation. We look forward to passing on its performance benefits to our customers," said Dr. Juergen Rakow, managing director of Yakumo GmbH.