Matrix Semiconductor Demonstrates Innovative 3-D Memory at the Popular Science "Best of What's New" Showcase

WHO:     Matrix Semiconductor (Santa Clara, Calif.), the creator and
         developer of the world's first three-dimensional integrated

WHAT:    The Popular Science "Best Of What's New" showcase,
         highlighting the newest and most promising innovations as 
         selected by the magazine's editors.

WHY:     The company will be demonstrating Matrix(R) 3-D Memory (3DM),
         the world's most cost-effective memory product. Matrix 3DM 
         is used for publishing games, music, video and other types 
         of digital entertainment for the mobile devices of today and

WHEN:    November 9 - 11, 2004
         7:00 a.m. - 7:00 p.m.

WHERE:   Grand Central Terminal, Vanderbilt Hall
         E. 42nd Street & Park Avenue
         New York, NY

HOW:     Members of the media who would like to talk with a Matrix
         Semiconductor representative should contact:

         Phil Gomes
         Dryden Marketing Group
         (510) 769-9456

About Matrix Semiconductor

Matrix Semiconductor, Inc. is the creator and developer of the world's first three-dimensional integrated circuits. Matrix's first product, Matrix(R) 3-D Memory (3DM), is a low cost, high density product line of permanent, programmable, non-volatile memory that is compatible with existing standards. Matrix 3-D Memory accelerates time-to-market for publishers of digital content and is targeted for use in portable consumer electronic devices.

Privately held, Matrix is headquartered in Santa Clara, California. Additional information may be found at:

Dryden Marketing Group
Phil Gomes, 510-769-9456

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