AMD Takes Embedded Applications to the Next Level With New GPUs
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AMD Takes Embedded Applications to the Next Level With New GPUs

LAS VEGAS, NV -- (Marketwired) -- Sep 27, 2016 -- G2E -- AMD (NASDAQ: AMD) today announced the AMD Embedded Radeon™ E9260 and E9550 graphics processing units (GPUs), the industry's first discrete embedded graphics cards leveraging the new AMD Polaris architecture. The cards are ideal for applications requiring rich multimedia and 4K video in power-constrained embedded environments. Use cases include immersive casino gaming, digital signage, 4K teleconferencing and interactive digital whiteboards, enhanced medical imaging for clinical diagnoses, and transportation instrumentation.

The Polaris GPU architecture leverages an optimized 14nm FinFET process designed to deliver a dramatic performance-per-watt gain over previous generations of embedded GPU architecture. Providing up to 5.8 TFLOPS performance in a sub-95W TDP power profile, the new embedded GPUs offer advanced 4K encode/decode multimedia processing capabilities and support for up to six displays on the E9550.

"Embedded designers want to take their systems to the next level and immerse the end-user in compelling experiences, leveraging 4K displays and high resolution media," said Scott Aylor, corporate vice president and general manager, AMD Enterprise Solutions. "The new AMD Embedded Radeon E9260 and E9550 GPUs offer compelling energy efficiency and performance for demanding graphics and parallel processing requirements, and are available in a range of graphics card configurations for seamless integration across various form factors."

Stunning Visual Experiences with Exceptional Performance-per-Watt
The 14nm FinFET manufacturing process and uncompromising video and graphics processing capabilities that underpin the Polaris architecture distinguish the AMD Embedded Radeon E9260 and E9550 GPUs from others in the industry, with a highly desired balance of power, performance and thermal profile. The GPUs provide immersive and accurate 4K graphic capabilities with H.265 and H.264 encode/decode(1) on up to six displays on the E9550, enabling panoramic "surround sight" and overhead visuals. This allows for more accuracy in images and more immersive detail to produce a superior visual experience.

"AMD is bringing their latest graphics technology to the embedded market with the new AMD Embedded Radeon E9260 and E9550 GPUs," said Jon Peddie, president, Jon Peddie Research. "This will be highly beneficial for many embedded applications ranging from digital signage to medical imaging and casino gaming, where great graphics and low energy consumption are of paramount importance."

The GPUs provide full 4K, 3D and 360-degree image support to ensure unparalleled visual immersion and advanced graphics-driven capabilities. Vulkan™ API support offers cross-platform 3D graphics and compute, enabling enhanced-performance and smoother CPU co-processing. DirectX® 12 support provides fast performance, higher frames per second, and reduced latency. The Polaris-based GPUs are designed to meet the performance requirements for demanding embedded applications that benefit from superior graphics processing, energy efficiency and thermal manageability at a competitive price point.

Key Features E9260:

Key Features E9550:

Partner Support
"Quixant has been using AMD Radeon graphics to support the gaming industry for many years, which helps give us an edge over competing offerings," said Nick Jarmany, Chief Executive Officer. "We are really excited how these new parts enable higher levels of performance to further push the envelope of what our customers can get out of their gaming systems. There is no other graphics supplier we rely on to keep us in the game."

TUL Corporation
"TUL Corporation has a longstanding technical partnership with AMD in bringing embedded Radeon graphics to market, and we are excited to add the E9260 and E9550 to our growing portfolio," said Ted Chen, Chief Executive Officer. "The performance advantages, power savings and scalability of these latest discrete GPUs will enable customers to improve the end-user experience by offering advanced display capabilities, virtual and augmented reality, and delivering a richer and more interactive multimedia experience."

The E9260 is planned for availability in October, 2016, followed by the E9550 scheduled before the end of 2016.

Supporting Resources

About AMD
For more than 45 years AMD has driven innovation in high-performance computing, graphics and visualization technologies -- the building blocks for gaming, immersive platforms, and the datacenter. Hundreds of millions of consumers, leading Fortune 500 businesses and cutting-edge scientific research facilities around the world rely on AMD technology daily to improve how they live, work and play. AMD employees around the world are focused on building great products that push the boundaries of what is possible. For more information about how AMD is enabling today and inspiring tomorrow, visit the AMD (NASDAQ: AMD) website, blog, and Facebook and Twitter pages.

1. HEVC acceleration is subject to inclusion/installation of compatible HEVC players.

AMD, the AMD Arrow logo, Radeon and combinations thereof are trademarks of Advanced Micro Devices Inc. DirectX is a registered trademark of Microsoft Corporation in the US and other jurisdictions. Vulkan and the Vulkan logo are trademarks of Khronos Group, Inc. PCI Express is a registered trademark of PCI-SIG Corporation. HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing, LLC in the United States and other countries. Other names are for informational purposes only and may be trademarks of their respective owners.

Gary Silcott
AMD Public Relations
(512) 602-0889