Design SHIFT and Maxim Integrated Partner to Offer Privacy and Security for the Enterprise

Groundbreaking ORWL Privacy Appliance Integrates the MAX32550 Secure Controller by Maxim

PARIS — (BUSINESS WIRE) — November 17, 2015 — Design SHIFT has partnered with Maxim Integrated Products, Inc. to include Maxim’s MAX32550 DeepCover® secure microcontroller in its groundbreaking privacy appliance, ORWL. The small, circular device uses two-factor authentication—a physical key and a password—along with tamper-proof physical hardware to protect personal information and communications from being physically hacked.

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Tamper-proof physical hardware to protect personal information and communications (Photo: Business W ...

Tamper-proof physical hardware to protect personal information and communications (Photo: Business Wire)

ORWL includes a failsafe kill-switch never before offered to consumers. Any attempt to break into ORWL prevents the device from booting up, shutting it down immediately. No other security offering delivers this level of protection.

“You cannot hack what isn’t on,” said Olivier Boireau, CEO of Design SHIFT. “We designed ORWL to be an elegant, pocket-sized device that puts all your personal data and communications into a virtual bank vault that only the assigned user can access. We are proud to be partnering with Maxim once again to deliver this level of security and privacy to the world.”

The MAX32550 secure controller maximizes security for ORWL through the following functions:

  • Constant monitoring of the system’s integrity through active mesh technology
  • Identification of the user key over near field communication (NFC) before powering up the computer

“We are excited about our collaboration with Design SHIFT, as it demonstrates that our expertise in payment can also find a home in other markets like IoT, industrial applications, or in this case, the PC market,” declared Don Loomis, Vice President, Micros & Security Business Unit at Maxim Integrated. “The need for security in the connected world keeps on growing at a fast pace and Maxim is very well positioned to tackle it.”

The ORWL device will ship in Spring of 2016. For more information, visit

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About Design SHIFT:

Design SHIFT is a Menlo Park-based product design firm founded in 2009 with the simple idea that with passion and focus, small teams can deliver breakthrough products on a global scale. The team simplifies complex systems, prototypes quickly, designs with mass production in mind, and builds beautifully designed products with durable form factors and long-lasting value propositions. Learn more at


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