AWR Launches New Ad Campaign: “Stop Waiting and Start Designing” and a Challenge

EL SEGUNDO, Calif. — (BUSINESS WIRE) — March 28, 2011AWR® Corporation, the innovation leader in high-frequency EDA, today announced the launch of its new ad campaign, “Stop Waiting and Start Designing™.” This campaign aims to entice both existing customers and new ones to try AWR software by highlighting the many successes that AWR customers have accomplished using the company’s innovative software tools, such as Microwave Office(TM), AXIEM®, Visual System Simulator(TM) and Analog Office®. AWR customer success stories include:

Commenting on this new ad campaign, “The idea behind the new series came from listening to our customers and their success stories,” said Sherry Hess, vice president of marketing, AWR Corporation. “Repeatedly, our customers talk about how they can design right the first time, not only because our products are robust and accurate, but also because our novel use-model and intuitive user interface expedite the learning curve and enable faster time-to-market.”

The print ad campaign drives readers to the on-line microsite where microwave and RF designers are challenged to either download a free evaluation trial of AWR software or to share their design success stories with the company. All who do are rewarded with a chance to win an Apple iPad2 – drawings monthly. Stop waiting and start designing. Visit

About AWR

AWR, the innovation leader in high-frequency EDA software, dramatically reduces development time and cost for products employed in wireless, high-speed wired, broadband, aerospace and defense, and electro-optical applications. Learn more at: and AWR.TV.

© Copyright 2011 AWR Corporation. All rights reserved. AWR, the AWR logo, Analog Office, and AXIEM are registered trademarks of AWR Corporation. Microwave Office, Visual System Simulator, Stop Waiting and Stop Designing, and AWR.TV are trademarks of AWR. All others are trademarks of their respective holders.


AWR Corporation
Sherry Hess
Vice President of Marketing
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