Next3D Announces Patent-pending Technology for Encoding and Universal Playback of Stereoscopic 3D Content

ATLANTA, Jan. 6 — (PRNewswire) — Next3D, Inc. announced today a patent-pending technology for highly efficient encoding and decoding of stereoscopic 3D video content.  The company's Compound-Entropy Stereoscopic Encoder (CESE) greatly reduces the redundant information in the left and right-eye views of stereoscopic video.  This process results in high-quality stereoscopic video that requires far less bandwidth to transmit than two independent eye-views.

Next3D's universal decoder/player provides high-quality stereoscopic video when used on PCs, game consoles and dedicated video processors found in consumer electronics and television set top boxes.   The encoder/player works with Next3D's CESE format as well as the emerging Multi-View Coding standard (MVC), a version of MVC, which is enhanced by Compound-Entropy technology (MVC+CE), and a side-by-side format, which is enhanced by Compound-Entropy technology (SS+CE).

"After several years of development, testing, and refinement, our proprietary technology is proven ready for deployment," said Steve Heyer, Chairman of Next3D.  "We look at it as the key that to unlock the emerging home 3D market for our partners and Next3DTV.  CESE provides extremely fast delivery and playback of high-quality 3D content on nearly every platform."

By working with the company's proprietary stereoscopic format as well as other emerging and popular standards, the Next3D universal decoder/player offers the customer a unified solution for viewing stereoscopic video.  Additionally, content transmitted in CESE forms of MVC or side-by-side formats can be viewed with any standard-compliant decoder, without the enhancement.  When viewed with the Next3D decoder/player, CESE provides improved stereoscopic fidelity and a superior viewing experience.

Next3D technology will be demonstrated on the NVIDIA 3D Vision System at the 2010 Consumer Electronic Show, January 7-10.  NVIDIA's widely-distributed 3D Vision technology brings immersive 3D gaming, movies, photographs, and Web browsing to personal computers.  NVIDA Booth, Las Vegas Convention Center, South Hall 4 #35912

About Next3D

Next3D, Inc. is a leader in stereoscopic 3D technology with more than 35 years of combined experience in media, content production, and stereoscopic delivery and display. Next3D's technology delivers stereoscopic content to the home at the highest quality, over broadband, cable and satellite connections. 

SOURCE Next3D

Contact:
Next3D
2010 Consumer Electronic Show
Ryan Hattaway of Mogul PR, 1-800-MOGULPR (1-800-664-8577) x 702, c. +1-404-468-1667
Email Contact www.mogulpr.com, for Next3D




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