The 7th China Digital Entertainment Expo & Conference (ChinaJoy), China Game Business Conference (CGBC) & China Game Developers Conference (CGDC) Joint Press Conference
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The 7th China Digital Entertainment Expo & Conference (ChinaJoy), China Game Business Conference (CGBC) & China Game Developers Conference (CGDC) Joint Press Conference

BEIJING, June 12 /PRNewswire-Asia/ -- A press conference was jointly held, on June 10, 2009, by the Organizing Committees of ChinaJoy and China Game Developers Conference (CGDC), which includes Howell International Trade Fair Ltd., at Grand Hyatt Shanghai. Present were representatives of these two events' hosts and Organizing Committees: Mr. Kou Xiaowei, Deputy Director of the Technology and Digital Publication Department of the General Administration of Press and Publication (GAPP); Mr. Jiang Zhuoqing, Deputy Secretary-General of the People's Government of Shanghai Municipality; Ms. Zhang Zhijing, Deputy Director of the Publicity Department of CPC's Shanghai Committee; Ms. Jiao Yang, Director-General of Shanghai Press and Publication Bureau; Mr. Chen Songqing, Deputy Director of Shanghai Press and Publication Bureau; Mr. Zhang Endi, Deputy Head of Shanghai's Pudong New Area; Mr. Liu Jiehua, Secretary-General of CGPA; and Mr. Han Zhihai, Secretary-General of the Organizing Committee of ChinaJoy and Deputy Secretary-General of the Organizing Committee of CGDC.

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Also participating in the press conference were representatives of CGDC's Advising companies, including Ms. Li Yu, CEO of Shanda Games; Ms. Liu Wei, President of Giant Interactive Group; Ms. Chen Xiaowei, CEO of The Nine; Mr. Ren Yuxin, Executive Vice President of Tencent; Mr. Jon Niermann, President of EA (Asia); Ms. Corinne Le Roy, President of Ubisoft Shanghai Studio; and Mr. Ye Weilun, General Manager of Blizzard (China). Sponsors of this year's event went to the press conference as well, such as Mr. Wang Baochu, Vice President of AMD and Mr. Rose Luo, Brand Director of NVIDIA (Asia and Pacific). Over 150 reporters were at the press conference.

Showcasing the Ten Years of Development in Online Games

2009 will witness the 10th year since the birth of China's online game industry, during which time it has seen the constant rising of the industry's scale and international standing, all along through such stages as agency, innovation and overseas expansion. As this year will be the 10th anniversary of the industry, the Organizing Committees place a very high hope on this year's events. As Mr. Kou Xiaowei noted, with the coming of the 7th ChinaJoy, the Organizing Committee hopes that this year's event will serve as a summary of the past ten years, displaying our achievements and promoting the further overseas expansion of Chinese game companies. It is also hoped that it will be a golden opportunity for exchange and cooperation among the players in the international game industry. It is also on account of the problems in the domestic industry that these events are held: in spite of the rapid growth, a series of problems have emerged in the industry, such as talent shortage and weak accumulation of technology. To help lay a solid foundation for the future growth of the industry, we will have China Game Developers Conference (CGDC) again this year, under the guidance and support of several government authorities. The aim of it is to introduce to China the sound mechanisms abroad in R&D, project management and talent training, promote technological exchange between Chinese and foreign game companies so that the domestic industry will be more competitive and manage to continue its growth in spite of the current financial crisis.

To better summarize the achievements of the industry during the past ten years, the Organizing Committee will present a series of awards, such as "The Top 10 Influential Figures in China's Game Industry", "The Ten Most Valuable Enterprises in China's Game Industry", and "The Ten Most Popular Self-Developed Online Games". In addition, important figures at the various stages of the industry will be invited to a "Primary Dialogue", presenting the progress and advances over the years.

ChinaJoy Making Headway

As ChinaJoy steps into the seventh year, it has seen its exhibition area expanding to over 35,000 square meters. 170 companies from seven countries and areas around the world (including China, the US, Japan, France, Canada, Australia and South Korea) have confirmed their attendance. These include such renowned foreign companies as EA, AMD, Ubisoft and NVIDIA, as well as major players in the domestic industry, like Shanda, Giant, Tencent, Kingsoft, The Nine, NetEase, 9you, Sohu, etc. As 3G becomes a catchphrase in 2009 and mobile MMOG represents the most promising application in the 3G era, the Organizing Committee and will establish a "3G era -- Display Area for Mobile MMOG". Mobile game companies are invited to exhibit their products, which may be the first time that these new enterprises join together to display their latest products. These include many of the already successful products like Legend of Song Dynasty, One Piece, Mingzhu Three Kingdoms, and Xiaoao. It will be the first time in the history of ChinaJoy that mobile MMOG represents an independent show area, thus expanding the exhibition content which has been dominated by PC games. The mobile MMOG, on the other hand, is bound to advance into the 3G era of entertainment with the help of this year's ChinaJoy. On display at the event will not only be online games, PC games, console games, mobile games, arcade games and palm games, but also telecom value-added services, digital consumer electronics and game-related products. It will be a display of the first-class technology and products in digital entertainment today.

Like past years, there will also be a series of contests during the time of the events, including those that have already been widely known, like ChinaJoy Cosplay Carnival which will witness the outstanding performances of 25 Cosplay societies across China, and Zhangjiang Cup ChinaJoy E-Sports Game Contest 2009 which will see the rise of another group of players into professionalism and stardom. These contests, which have always been a part of ChinaJoy, will be perfect platforms for teenagers from China and abroad to display their talents, as well as an opportunity to exhibit the cultural elements of local made games and to promote exchange and understanding between various cultures.

CGBC meets Business Appeal

To get better prepared for business activities, the Organizing Committee of ChinaJoy added a China Game Business Conference (CGBC) this year, incorporating "Summit Forum", the "forums for individual topics" and "B2B Area". The CGBC will be held this year along with ChinaJoy (July 22-26) and moved to the more business-friendly venues at Shanghai International Convention Center.

The CGBC will include the forums, "China Digital Entertainment Summit Forum", "China Web-game Development Forum", "China Mobile Entertainment Development Forum", "China Digital Entertainment Investment & Development Forum", "China SNS and Social Games Forum" and "China In-game Advertising Forum". Speaking at these forums will be a number of industry elites and over 100 speakers from the government, companies, research and survey institutions will also air their views concerning the present and future of the industry.

For example, Chen Tianqiao, Ding Lei, Zhang Chaoyang and Jon Niermann, among others, have already confirmed their speech at this year's Summit Forum, covering the future trend of the industry, as well as their thoughts on some of today's key issues.

The CGBC have so far solicited 100 speakers, including 17 for the Summit Forum, 20 for the "Investment & Development Forum", 20 for the "Web-game Forum", 18 for the "Mobile Entertainment Forum", 11 for the "In-game Advertising Forum" and 14 for "SNS and Social Games Forum".

Since "B2B Area" was established in 2007, it has played an ever more important role in promoting business cooperation. This year, the "B2B Area" has not only appealed to companies like Weiphone, Jiu Yi and Userjoy, who will have presence in the area to seek business opportunities, it has also attracted companies like Astrum Online, a famous game developer and publisher from Russia, who would like to take this opportunity to find a partner for joint operation in China.

CGDC Accelerating the Development of the Industry

GAPP, since 2003, has announced a number of policies and measures to promote the development of domestic online games. As a result, the number of game R&D teams across China rose from 93 in 2006 to 126 in 2007, recording a surprising 35% increase. According to statistics at the end of 2007, the number of game developers also doubled, to an encouraging 21034. However, as predicted concerning the future growth of this industry for the next five years, there will be a demand of over 100,000 game developers in China. This huge gap, of course, will turn out to be a significant obstacle if left unresolved.

On account of this, China Game Developers Conference (CGDC) will be held again this year, on July 24-26 at Shanghai International Convention Center. To help bring in the advanced game development technology, as well as experience and sound mechanisms in project management and talent training, authorities and trade associations have invited famous producers and developers overseas to give lectures. This is aimed to promote technology exchange and cooperation between Chinese and foreign companies and improve technology and know-how of the domestic industry.

The CGDC has now confirmed a 3-day program, covering 54 topics which will be discussed by 71 first-class experts in the game industry. Half of them are from Chinese game giants while the other half will be from abroad. For example, Mr. Mike Morhaime, the President, CEO and co-founder of Blizzard will give a speech entitled Ideas -- The No. 1 Life of games; Mr. Andrew Wilson, Vice President of EA and executive producer of FIFA series will "Share the Joy of Games with You". Mr. Kim Hyung Jun, Art Director of Ncsoft's Tower of Eternity, is going to deliver a speech named "Open a New Page of Art Design in Console Games -- A Beautiful New World". Other brilliant speakers include Mr. Mark Van Ryswyk, Senior Director of Global Outsourcing Business at EA; Xu Min, CEO of Nexon; Mr. David Kristofer Fried, Senior Game Designer of Ubisoft Shanghai; Zhang Lei, Senior Sound Designer of Ubisoft Shanghai; Mr. Dave Weinstein, Senior Development Engineer of Microsoft, etc.

Chinese game companies will also send their technology experts to share with the participants what they think about some of the technology issues, including Song Shiliang, CTO of Giant Interactive Group; Xiao Hong, Vice President of Human Resources and Administration of Wanmei; Hong Xiaojian, CTO of TLAGE; and He Xudong, Vice President and General Manager of the R&D Center of The Nine.

It will be rare that so many top technology experts from home and abroad can sit together for speeches and discussions. Their participation will not only make CGDC a truly influential game technology summit in Asia but also facilitate comprehensive and in-depth cooperation and exchange between game developers from across the world.

Without a doubt, CGDC has already become an important platform for Chinese and Asian game developers to get more deeply engaged in the global gaming industry. As a professional conference that has already received wide attention from game developers in the world, the CGDC, like the GDCs in America and Europe, has become an important and indispensable part of global gaming technology and development.

The Organizing Committee has also set up a "show for content display", for such areas as "game development tools, software and hardware", "start-up support", "outsourcing companies", etc. So far more than a dozen of the big game publishers and operators in China, including Shanda, Giant, Sohu, Tencent, Wanmei, Kingsoft, The Nine, and 9you, have promised to execute their support programs at the conference, holding business talks with small and medium sized enterprises and teams.

As ChinaJoy, CGBC and CGDC will be held alongside each other this year, in the coming July Shanghai is bound to become the center of attention of the digital entertainment industry across the world.

With participants from all over the world, professionals, technology experts, game players and media, this year will present a first-class event where the advances and success of China's game industry will be greatly exemplified.

Official website of ChinaJoy:

    Official website of the 2nd China Game Developers Conference:
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Registration for CGDC Conference Pass: from

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     Ms. Stella Peng
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