Strategy Analytics: Can Nokia Challenge Apple's Digital Music Dominance?

BOSTON—(BUSINESS WIRE)—September 18, 2008— The Strategy Analytics Wireless Media Strategies service report, Can Nokia Challenge Apples Digital Music Dominance, examines Nokias potentially game-changing service, Comes with Music, which bundles music access with mobile phones. What impact could it have, and how will it affect other music stores?

The major drivers for mobile music are in place, but service adoption has not been as strong as many predicted. Strategy Analytics survey data shows that although 83% of respondents use their phones to play music, only 6% of music tracks on devices are from mobile stores, a clear disappointment to mobile operators.

Strategy Analytics data shows that price and selection are the most important factors in a customers choice of music store, and that brand loyalty is extremely low. In this environment, even Apple cannot count on retaining users when competing with an offer that seems free to the end user, said David MacQueen, Director of the Strategy Analytics Wireless Media Strategies service and author of the report. Comes with Music and other bundled services, should they succeed, offer a lifeline to the music labels which have seen revenues decline sharply in the digital age, he added.

David Kerr, Vice President at Strategy Analytics, noted, Comes with Music is Nokias biggest step so far in its transition from a hardware company to a software and services strategy. There are some key unanswered questions and challenges to overcome, but our survey data shows clear latent demand for such an offering. 84% of respondents were willing to pay for a service such as Comes with Music.

About Strategy Analytics

Strategy Analytics, Inc offers high frequency market intelligence on Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Products & Systems, and Virtual Worlds. Headquartered in Boston, MA, with offices on five continents, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit www.strategyanalytics.com



Contact:

Strategy Analytics
US Contact:
David Kerr, +1 617-614-0700
Email Contact
or
European Contact:
David MacQueen, +44(0) 1908 423 600
Email Contact
or
Nitesh Patel, +44(0) 1908 423 621
Email Contact




Review Article Be the first to review this article
Downstream : Solutuions for Post processing PCB Designs

Aldec Simulator Evaluate Now

Featured Video
Jobs
Design Verification Engineer for Cirrus Logic, Inc. at Austin, TX
Acoustic Systems Test Engineer for Cirrus Logic, Inc. at Austin, TX
Principal PIC Hardware Controls Engineer for Infinera Corp at Sunnyvale, CA
Applications Engineer for intersil at Palm Bay, FL
DSP Tools Engineer for Cirrus Logic, Inc. at Austin, TX
Upcoming Events
Essentials of Electronic Technology: A Crash Course at Columbia MD - Jan 16 - 18, 2018
Essentials of Digital Technology at MD - Feb 13 - 14, 2018
IPC APEX EXPO 2018 at San Diego Convention Center San Diego CA - Feb 24 - 1, 2018
CST: Webinar series
Verific: SystemVerilog & VHDL Parsers
TrueCircuits: UltraPLL



Internet Business Systems © 2017 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering TechJobsCafe - Technical Jobs and Resumes GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise