Celoxica ESL Technology Drives Programmable IP Development; Synoro Taps Celoxica ESL Design Technology To Rapidly Develop Programmable IP Solutions For Automotive, Image Processing And Network Security Markets

OXFORDSHIRE, England—(BUSINESS WIRE)—Jan. 23, 2006— Celoxica (LSE: CXA) today announced a collaboration with Synoro Technologies Ltd. India, to develop programmable IP solutions for key vertical market applications. Targeting the rapidly increasing number of FPGA and SOPC based production deployments in Automotive, Imaging and Network Security, the companies will combine Celoxica's C-based design and synthesis technology with Synoro's algorithm expertise and engineering muscle.

Debuting at the Electronic Design and Solutions Fair, 26th January in Yokohama, the companies will roll-out solutions for non-intrusive automotive safety systems that integrate Machine Vision, Sensor technology, programmable FPGA and programmable IP. Leveraging Celoxica's ESL design path from software specification to hardware implementation, Hyderabad based Synoro will demonstrate how very complex algorithms and software models can be accelerated and quickly realized in working silicon.

"By adopting ESL design and Celoxica tools we can better tackle massive algorithm complexity and create the HW/ SW systems and IP that people want faster than ever before," said Dr. Sarma, CTO at Synoro. "With IP parameterization made easy because of C-based design, customers can also benefit from increased flexibility and better reuse though customization and optimization."

Electronic system level (ESL) design provides the critical bridge between the system mix of hardware and embedded software content. It provides an integrated view of the system and enables designers and IP developers to focus on algorithm content and value. Implementation effort to off-the-shelf programmable hardware and SoCs is minimized by using a direct path from software to silicon.

"Programmable silicon has hit the price, performance inflection point for volume production in new application areas," said Colin Mason, vice president of Asia Pacific for Celoxica. "To exploit this new opportunity, partner companies such as Synoro are increasingly using our ESL tools to rapidly design their IP and expert know-how into circuits and software."

Celoxica and Synoro will be exhibiting at the Electronic Design and Solutions Fair, 26th - 27th January 2006, in Yokohama, Japan.

About Celoxica

A leader in electronic system level design (ESL), Celoxica is enabling the next generation of advanced electronic products by producing tools, boards, IP and services that turn software into silicon. Celoxica technology raises design abstraction to the algorithm level, accelerating productivity and lowering risk and costs by generating semiconductor hardware directly from C-based software descriptions. Adding to a growing installed base, Celoxica provides the world's most widely used C-based behavioral design and synthesis solutions to companies developing semiconductor products in markets such as consumer electronics, defense and aerospace, automotive, industrial and security. Celoxica is a publicly traded company on the Alternative Investment Market of the London Stock Exchange under the symbol CXA. For more information, visit: www.celoxica.com.

About Synoro

With a vision to build next-generation 'intelligent' and reconfigurable solutions combining hardware & software, Synoro Technologies Ltd (India) is focused in the Research & Development of solutions in Imaging, Security & Networking domains. In the Imaging domain, the company is developing advanced (non-intrusive) safety devices and vision enhancement solutions, incorporating proprietary algorithms for automotive markets. Synoro is pioneering new technologies in Digital Rights Management (DTCP), Visual Cryptography based solutions and next generation secure & high speed TCP/IP appliances in the security domain. Synoro deploys the latest C-based electronic system level design and synthesis solutions to deliver ultra-rapid prototyping, reduced development costs and design cycles and improved "time-to-market" performance. www.synorotech.com

Celoxica and the Celoxica logo are trademarks of Celoxica Holdings plc. All other brand names and product names are the property of their respective owners



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