Management Day at the 48th DAC: Decision-making at the Cutting Edge of Business and Technology

Panels provide key information on changing technological and business needs for SoC design in 22nm and below; plus brain-storming on cloud computing

LOUISVILLE, Colo. — (BUSINESS WIRE) — May 27, 2011 — The rubber meets the road at the intersection of high-performance Systems-on-Chip design and the adoption of emerging technologies. Management Day at the 48th Design Automation Conference ( DAC) provides engineering and business managers with essential information to make the right decisions at the intersection of business and technology.

“Optimizing for volume production, low power, and shrinking sizes necessitates accurate trade-off analysis to drive technical/business decision-making,” said Yervant Zorian, New Initiatives Chair. “Moving to new semiconductor technology nodes such as 22nm can significantly affect the choices of suppliers. The Management Day sessions were designed to create lively dialog and to provide decision criteria to guide managers towards optimum choices from a pool of alternative options for flows, methodologies and suppliers.”

Management Day at DAC 2011 is sponsored by Synopsys, Inc. (Nasdaq: SNPS). Two sessions will feature presentations by managers from independent device manufacturers (IDMs), fab-light ASIC providers, foundries, and fabless companies. Senior managers of today’s most complex nanometer SoCs will discuss the latest emerging solutions, along with their economic impact. A third panel session involves the presenters and the audience in an open brainstorming discussion on the impact of cloud computing in EDA.

The Management Day at the 48th DAC includes:

Session 1: Decision Making for Complex ICs, from 10:30 a.m. - 12:00 p.m. in 32AB

Session Chair: Rich Valera, Needham & Co.

Moving to new semiconductor technology nodes for complex ICs can significantly affect the choices of design flow, methodologies and suppliers. This session will cover the challenges of complex chip design and present corresponding management decision criteria that allow managers to make the right choices from a pool of alternate options. This session feature presentations by managers representing independent device manufacturers (IDMs), fab-less ASIC providers, and fabless companies.


Sunil Shenoy,Vice President, Digital Enterprise Group, Intel Corp.

Kee Sup Kim,Vice President Design Technology, Samsung

Naveed Sherwani, President, Co-founder & CEO, Open-Silicon Inc.

Session 2: Trade-Offs and Choices for Emerging SOCs, from 2:00 - 4:00 p.m. in 32AB

Session Chair: Brian Fuller, EE Times

Today's emerging SOCs require multiple types of optimizations and the adoption of advanced solutions to meet stringent design requirements. Optimizing for volume production, low power, and shrinking sizes necessitates accurate trade-off analysis and technical/business decision-making by management. This session will feature senior managers of today's most complex nanometer chips.


Philippe Magarshack - R&D Group Vice President & GM, ST Microelectronics

Kevork Kechichian - Vice President Engineering, Qualcomm CDMA Technologies

Robert Madge - Director, Design Enabled Manufacturing, Global Foundries

Magdy Abadir - Director Design Automation & Vendor Relations, Freescale Semiconductor

Session 3: Panel: Cloud Computing from 4:00 - 6:30 p.m. in 33AB

This panel is preceded by a 30-minute tutorial on effective use of the cloud by Amazon’s Peter DeSantis.

Session Chair: Raul Camposano, Physware, Inc.

Session Organizer: Andreas Kuehlmann, Coverity, Inc.

Cloud computing is THE buzz word today in the software industry. So how and when will cloud computing affect EDA and IC design? Immediate concerns looming on the horizon are security, the transfer of large data sets, and licensing models. This panel, representing a broad set of design and EDA constituents, will examine cloud computing’s many implications for the IC design ecosystem.


Peter DeSantis,, Inc.

John Chilton, Synopsys, Inc.

John Bruggeman, Cadence Design Systems, Inc.

Greg Gottesman, Madrona Venture Group, Inc.


Carl Anderson, IBM Corp.

The 48th DAC, the premier conference devoted to design and design automation of electronic systems, will be held at the San Diego Convention Center in San Diego, California, from June 5-10, 2011. Management Day takes place from 10:30 a.m. until 6:30 p.m. on Tuesday, June 7, 2011. For additional details see

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