Jim Hogan & Paul McLellan Challenge EDA industry: “Show me the money”

Who:  Noted EDA & IP investor Jim Hogan and Paul McLellan - industry pundit and editor-in-chief of DAC Knowledge Center

What:  Define the state and future of, and path to prosperity for EDA & IP industry.

Format will be a short presentation, then audience-oriented discussion on what direction startups and established companies in the EDA & IP space ought to steer if they want to show their investors the money.

Why:   This session will help attendees think about how their companies’ technology will have to analyze and verify design concepts much earlier in the design process...at much higher levels of abstraction than before.  That’s where the money in EDA & IP will be in the coming years.

Hogan and McLellan will propose that EDA & IP companies will have to help users guide their SoC designs from concept to implementation, ensuring that the design is synchronized for both the hardware and software aspects of the system’s functionality.

What’s the upshot?
 These changes in the SoC realization supply chain will alter the: 1) relative values of the chain’s components;  2) ability to leverage that value into profit; an 3) valuing of every entity in EDA & IP - the company you want to start up, or the one you’re working for.

When:  Monday, June 6, 10-11am

Where:  DAC, Room 24A

Please RSVP:  Liz Massingill, liz@leepr.com, Lee PR

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