Novatek Selects Tensilica’s HiFi Audio DSP for Blu-ray Disc and DTV

Santa Clara, CA USA and Hsinchu, Taiwan, R.O.C. — August 20, 2010 — Tensilica, Inc. today announced that Novatek Microelectronics Corp., of Hsinchu, Taiwan, selected Tensilica's HiFi Audio DSP for upcoming DTV (digital television) and Blu-ray Disc SOC (system-on-chip) designs.

"We selected Tensilica's HiFi Audio DSP after extensive competitive benchmarking because it provides a low power and area efficient audio solution to meet the demanding requirements of the latest DTV and Blu-ray Disc standards with fully certified codecs," stated J. H. Chang, Novatek's senior vice president. "With over 60 pre-ported codecs available, Tensilica offered a combination of excellent technical solution coupled with the availability of a large array of software including post-processing solution."

"SOCs for the home entertainment market require an audio DSP solution that simultaneously delivers three key elements: low power dissipation, which impacts SOC and system cost; high performance headroom to enable upgradeability; and access to all the latest ready-made encode/decode standard software," stated Steve Roddy, Tensilica's vice president of marketing and business development. "We are pleased that Novatek's thorough evaluation surfaced our superiority in audio processing by ranking us highest in all three categories."
About Novatek

Novatek Microelectronics Corp. is a leading fabless chip design company specializing in the design, development and sales of a wide range of display driver ICs and SoC solutions that help worldwide customers meet emerging needs for sophisticated flat-panel display applications and audio/video applications for all digital devices. Novatek's headquarters is in the Hsinchu Science Park, Taiwan. More information is available at www.novatek.com.tw.

About Tensilica

Tensilica, Inc. is the leader in customizable dataplane processor IP cores. Dataplane Processor Units (DPUs) combine the best capabilities of CPUs and DSPs while delivering 10 to 100x the performance because they can be customized using Tensilica's automated design tools to meet specific signal processing performance targets. Tensilica's DPUs power SOC designs at system OEMs and six out of the top 10 semiconductor companies for products including mobile phones, consumer electronics devices (including digital TV, Blu-ray Disc players, broadband set top boxes, digital still cameras and portable media players), computers, and storage, networking and communications equipment. For more information on Tensilica's patented, benchmark-proven DPUs visit www.tensilica.com.




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