Freescale Technology Forum Americas Opens Today

ORLANDO, Fla. — (BUSINESS WIRE) — June 21, 2010Freescale Semiconductor kicks off the Freescale Technology Forum (FTF) Americas today at the JW Marriott and Ritz-Carlton Conference Centers in Orlando, Fla.

FTF provides a unique opportunity for attendees to view and interact with the Freescale ecosystem, a global community comprised of Freescale and its partners, customers and universities. Approximately 2,000 designers, applications engineers, industry leading experts, executives and hardware, software and tools partners are on hand for the Americas event.

The FTF Americas 2010 program includes more than 350 hours of technical training sessions organized into five tracks: Automotive, Consumer, Industrial, Networking and Enabling Technologies. The event also features a 28,000 square-foot interactive Technology Lab with more than 175 demonstrations from Freescale and its partners and keynote presentations from industry visionaries.

The theme for the global FTF 2010 program is “Powering Innovation.” Freescale will emphasize not only its leading technologies and products that help embedded developers differentiate their designs - but also the comprehensive, market-focused spectrum of enablement solutions and ecosystem partnerships needed to help developers innovate and accelerate their time to market. Other key topics of discussion will include trends such as making the smart grid a reality, what's next with smart mobile devices, advances in personal healthcare, the evolution of embedded sensing, making multicore development more manageable, and how software is changing the embedded landscape.

Highlights from the event, including videos, photos, collateral and technical session recordings, will be uploaded to frequently throughout the conference. Updates will also be posted to Freescale’s Facebook page, Freescale’s Twitter feed, and the Freescale Technology Forum page on LinkedIn.

Keynote presentations at FTF Americas

Tuesday, June 22 – Rich Beyer, Freescale chairman of the board and chief executive officer

Wednesday, June 23 – Hugh Herr, director of the Biomechatronics research group at the MIT Media Lab, also a well-known athlete, innovator and futurist

FTF 2010 worldwide

FTF Americas: June 21-24 in Orlando, Fla.

FTF India: Aug. 18-19 in Bangalore

FTF China: Aug. 24-25 in Shanghai

FTF Japan: Sept. 14 in Tokyo

FTF 2010 global sponsors

Global Diamond Sponsors: Enea, Green Hills Software, Inc., Mentor Graphics, Wind River Systems

Global Platinum Sponsors: Microsoft and QNX

About the Freescale Technology Forum

Created to drive innovation and collaboration, the Freescale Technology Forum (FTF) has become the developer event of the year for the embedded semiconductor industry. The Forum has drawn more than 35,000 attendees at FTF events worldwide since its inception in 2005. For more information about FTF, go to:

About Freescale Semiconductor

Freescale Semiconductor is a global leader in the design and manufacture of embedded semiconductors for the automotive, consumer, industrial and networking markets. The privately held company is based in Austin, Texas, and has design, research and development, manufacturing or sales operations around the world.

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Freescale Semiconductor

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Freescale and the Freescale logo are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off.. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc.


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