MainConcept and NVIDIA Deliver GPU-Accelerated Video Encoding Based on NVIDIA CUDA Architecture

New H.264/AVC Encoder Available Now from MainConcept Enables Breakthrough Capabilities for 200+ Million NVIDIA Customers

AACHEN, Germany and SAN DIEGO, April 12 — (PRNewswire) — MainConcept GmbH, a wholly-owned subsidiary of DivX, Inc. (Nasdaq: DIVX) and one of the world's premier providers of video and audio codecs and software development kits (SDKs) to the consumer, broadcast and professional markets, announced today the immediate availability of its first graphics processing unit (GPU)-accelerated H.264/AVC Encoder.


The new encoder SDK was developed using the NVIDIA CUDA™ parallel computing architecture that enables dramatic increases in performance by harnessing hundreds of cores inside NVIDIA GPUs. A key advantage of solutions based on this encoder is they run today on the installed base of 200+ million CUDA-enabled GPUs.

The new MainConcept CUDA H.264/AVC Encoder offers amazing performance with excellent quality. CUDA transcoding speeds up the time-consuming task of converting movies into the H.264/AVC format, and also reduces CPU utilization so the computer can be used for other purposes while encoding.

MainConcept is providing software developers with a flexible yet powerful SDK to add NVIDIA GPU-accelerated transcoding to their own solutions. The MainConcept CUDA H.264/AVC Encoder SDK allows transcoding from MPEG-2, VC-1, H.264/AVC elementary streams, and raw frames into the H.264/AVC Baseline and Main Profile formats. It also offers many features found in the company's software H.264/AVC. Using the MainConcept CUDA Encoder, the whole H.264/AVC transcoding process is done on GPUs, leaving only entropy encoding for processing on the CPU.

"The market has overwhelmingly been requesting a CUDA-based encoder, and MainConcept has solidified its position as a technology innovator by delivering its first GPU-accelerated codec," said Andrew Cresci, general manager, vertical market solutions, NVIDIA. "By supporting NVIDIA CUDA in their new Encoder SDK, MainConcept is providing software developers around the world with a high quality solution to quickly and easily add the benefit of GPU-based video encoding to their software programs."

"Our new CUDA solution will help NVIDIA users experience the best possible encoding quality and performance," said Muzaffer Beygirci, managing director, MainConcept. "We've worked closely with NVIDIA to further broaden the portfolio of industry-leading encoding solutions that MainConcept offers across multiple platforms and applications."

The MainConcept CUDA H.264/AVC Encoder is available today and is compatible with any NVIDIA graphics solution supporting the CUDA architecture 1.0 for transcoding. For a complete list, please visit:

About MainConcept

MainConcept GmbH, a wholly owned subsidiary of DivX, Inc. (Nasdaq: DIVX), is one of the world's premier providers of high-quality audio and video codec solutions for consumer and professional applications. Many of the world's best consumer electronics and computer manufactures, handheld device makers, and creative software providers rely on MainConcept embedded codec solutions to deliver a superb audio and video experience to their customers, in virtually all popular consumer formats. MainConcept also provides comprehensive encoding and decoding solutions to the broadcast and professional video industry in the form of codecs for integration into creative software suites as well as complete after-market plug-in solutions for adding new video format support into popular Non-Linear Editing (NLE) software packages. MainConcept – The Codec People.

About DivX

DivX, Inc. is a leading digital media company that enables consumers to enjoy a high-quality video experience across any kind of device. DivX creates, distributes and licenses digital video technologies that span the "three screens" comprising today's consumer media environment -- the PC, the television and mobile devices. Over 250 million DivX devices have shipped into the market worldwide from leading consumer electronics manufacturers. DivX also offers content providers and publishers a complete solution for the distribution of secure, high-quality digital video content. Driven by a globally recognized brand and a passionate community of hundreds of millions of consumers, DivX is simplifying the video experience to enable the digital home.

Forward-Looking Statements

Statements in this press release that are not strictly historical in nature constitute "forward-looking statements." Such statements include, but are not limited to, statements regarding DivX, Inc.'s visibility within the investment community.

Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause DivX and MainConcept's actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include, but are not limited to: the risk that customer use of DivX® or MainConcept technologies may not grow as anticipated; the risk that anticipated market opportunities may not materialize at expected levels, or at all; the risk that DivX and MainConcept's activities may not result in the growth of profitable revenue; risks and uncertainties related to the maintenance and strength of the DivX and MainConcept brands; risks associated with DivX and MainConcept's ability to penetrate existing and new markets; risks regarding the effects of competition; the risk of DivX and MainConcept's dependence on its licensees and partners; risks related to the effect of intellectual property rights claims; and other factors discussed in the "Risk Factors" section of DivX's most recent report filed with the Securities and Exchange Commission. All forward-looking statements are qualified in their entirety by this cautionary statement. DivX and MainConcept are providing this information as of the date of this release and do not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise. All trademarks are the property of their owners and are used for informational purposes only.

All trademarks remain the property of their owner(s), and are used for informational purposes only.

SOURCE MainConcept

DivX, Inc.
Guido Mueller of MainConcept GmbH
Phone: +49 241 4010 80
Email Contact

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