Newport Media and MediaTek Announce Joint Reference Design for ISDB-T Powered Cellular Phone Chipsets

BARCELONA, Spain — (BUSINESS WIRE) — February 15, 2010Newport Media, an innovative fabless semiconductor company supplying products to the mobile broadcast media industry, and MediaTek, Inc. (TPE: 2454), a leading fabless semiconductor company for wireless communications and digital multimedia solutions, today announced the Integrated Services Digital Broadcasting-Terrestrial (ISDB-T) joint reference design that covers the system level pre-integration of mobile TV system-on-chip (SoC) and software technology into several of MediaTek’s advanced GPRS-EDGE cellular baseband IC platforms.

The handset manufacturers using MediaTek’s MT6238 and MT6239 GPRS-EDGE baseband ICs can realize the benefits of fast time to market, reduced development costs and significant unit cost saving by utilizing this joint reference design from Newport Media and MediaTek. The MediaTek MT6238/9 platform features a high performance multimedia system with an integrated H.264 A/V decoder that when combined with Newport Media’s NMI320/326 ISDB-T SoC and middleware solution, provides a complete end-to-end ISDB-T mobile TV solution for the Latin American handset market.

For additional information about ISDB-T-enabled handset solutions using MediaTek’s MT6238/9 baseband platforms, please visit Newport Media in Hall 2 Booth F07 at the Mobile World Congress in Barcelona, Spain, February 15 -18, 2010.

About MediaTek

MediaTek Inc. is a leading fabless semiconductor company for wireless communications and digital multimedia solutions. The company is a market leader and pioneer in cutting-edge SOC system solutions for wireless communications, high-definition TV, optical storage, DVD and Blu-ray products. Founded in 1997 and listed on the Taiwan Stock Exchange under the code "2454," MediaTek is headquartered in Taiwan and has sales and research subsidiaries in Mainland China, Singapore, India, the U.S., Japan, Korea, Denmark and England. For more information, please visit MediaTek’s website at www.mediatek.com.

About Newport Media, Inc.

Newport Media is a fabless semiconductor company that develops and sells highly integrated solutions for emerging mobile TV broadcast standards. Newport Media has assembled a management and development team with comprehensive system semiconductor experience in wireless handset and digital set-top box industries. Newport Media’s development team leverages its collective experience in these converging industries to develop broadcast multimedia architectures and IC implementations with unprecedented performance, power consumption, size and cost. For more information, visit www.newportmediainc.com.

Newport Media is a trademark of Newport Media, Inc. All rights reserved.



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