MagnaChip Launches TFT LCD Driver Chip with MIPI Interface

SEOUL, South Korea, July 30 /PRNewswire/ -- MagnaChip Semiconductor Ltd., a leading provider of analog and mixed signal semiconductor products for high volume consumer applications, today, announced that it has completed development of a new TFT LCD driver chip, the TA8560, for use in mobile phone displays. This is the first time in the display driver industry that MIPI (Mobile Industry Processor Interface) and DSI (Display Serial Interface) have been incorporated into a single driver chip.

The TA8560 supports QVGA (240x320) resolution and displays up to 16 million different colors. DSI, adopted by MagnaChip, is a display standard for the mobile phone released by the MIPI Alliance, a standardization organization for hand-held device related applications. This technology, based on high-speed, low power, and scalable serial interconnect, provides lower power modes and allows bi-directional communications. It supports 16, 18, and 24-bit pixels, as well as both buffered and un-buffered display panels, and has the ability to drive up to four different panels from a single interface.

Further, the TA8560 provides Smart Mobile Luminance Control technology, a backlight control algorithm, developed in December last year. This enhancement saves power consumption by 30% on average and up to 45% in certain cases.

Tae Young Hwang, Executive Vice President and General Manager of MagnaChip's Display Solutions Division, said, "We expect that this new product will enable us to more actively respond to the growing demand for mobile phones offering rapid data processing capabilities and high resolution displays. This solution incorporates several leading technologies, in keeping with our strategy to offer distinctive functionality to our customers and their consumers."

About MagnaChip Semiconductor

Headquartered in Seoul, South Korea, MagnaChip Semiconductor is a leading, Asia-based designer and manufacturer of analog and mixed-signal semiconductor products for high volume consumer applications, such as mobile phones, digital televisions, flat panel displays, notebook computers, mobile multimedia devices and digital cameras. The Company has a broad range of analog and mixed-signal semiconductor technology, supported by its 29-year operating history, large portfolio of registered and pending patents and extensive engineering and manufacturing process expertise. For more information, visit www.magnachip.com .

Forward-Looking Statements:

Certain statements contained in this press release contain forward-looking statements regarding MagnaChip Semiconductor's operations, economic performance and financial condition. Although MagnaChip Semiconductor believes that the expectations reflected in these statements are reasonable, no assurance can be given that such expectations will prove to have been correct as a result of many factors, including those described in our annual report on Form 10-K for the year ended December 31, 2007, which was filed with the Securities and Exchange Commission on March 31, 2008.

    CONTACTS:
    In Korea:                         In the U.S.:
    Mi-Jeong HAN, PR Manager          Joseph Villalta at The Ruth Group
    Tel: 82-2-6903-3195               Tel: +646-536-7003
    mj.han@magnachip.com              jvillalta@theruthgroup.com

Web site: http://www.magnachip.com/




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