Phoenix Firmware and the New Intel(R) Architecture System-on-a-Chip Enable New Embedded Markets

MILPITAS, Calif., July 24 /PRNewswire-FirstCall/ -- Phoenix Technologies Ltd. (NASDAQ: PTEC), the global leader in core systems software, today announced that its BIOS firmware products are available for Intel's new System-on-a-Chip (SOC) for embedded applications, the Intel(R) EP80579 Integrated Processor product line.


The Intel EP80579 Integrated Processor product line is expected to open up new markets in networking, storage, security, VoIP and a wide range of additional embedded applications. Phoenix's firmware solutions provide complete support for current industry standards for these devices.

"The growth of SOC components in the embedded market has led to the popularity of embedded systems and has, in fact, created new end-use markets. Intel's new SOC product line automatically expands the market opportunity for Phoenix given that our firmware enables such embedded systems. Phoenix will help embedded designers leverage the Intel EP80579 Integrated Processor product line in innovative ways and open up new opportunities for ODMs and OEMs," said Dr. Gaurav Banga, CTO and SVP of Engineering at Phoenix Technologies.

"Advances in underlying embedded technologies are enabling the rapid growth in the embedded market with software becoming an important source of differentiation in many industries. According to a report from the BCC Research Group, the worldwide embedded systems market is expected to reach $88 billion by 2009," concluded Dr. Banga.

"The new Intel SOC product line coupled with Phoenix's BIOS firmware products offers innovative solutions for embedded designs such as interactive clients and industrial automation applications," said Rose Schooler, general manager, Embedded Performance Products Division, Intel.

Phoenix SecureCore(TM) and AwardCore(TM) for embedded applications are available now for the Intel EP80579 Integrated Processor product line.

About Phoenix Technologies

Phoenix Technologies Ltd. (NASDAQ: PTEC) is the global market leader in system firmware that provides the most secure foundation for today's computing environments. The PC industry's top system builders and specifiers trust Phoenix to pioneer open standards and deliver innovative solutions that will help them differentiate their systems, reduce time-to-market and increase their revenues. The Company's flagship products and services -- AwardCore, SecureCore, FailSafe, HyperSpace, BeInSync and eSupport -- are revolutionizing the PC user experience by delivering unprecedented performance, security, reliability, continuity, and ease-of-use. The Company established industry leadership and created the PC clone industry with its original BIOS product in 1983. Phoenix has 155 technology patents and 139 pending applications, and has shipped in over one billion systems. Phoenix is headquartered in Milpitas, California with offices worldwide. For more information, visit

Phoenix, Phoenix Technologies, Phoenix FailSafe, Phoenix HyperSpace, HyperCore, BeInSync, eSupport and the Phoenix Technologies logo are trademarks and/or registered trademarks of Phoenix Technologies Ltd. All other trademarks are the property of their respective owners.

Phoenix Technologies is an Affiliate Member with the Intel(R) Embedded and Communications Alliance, a community of communications and embedded developers and solution providers committed to the development of modular, standards- based solutions based on Intel technologies. For more information, please visit

Intel is a trademark of Intel Corporation in the United States and other countries.

Safe Harbor

The statements set forth above include forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including, but not limited to, expanded market opportunities for Phoenix, the continued rapid growth of the embedded market, and our ability to open up new opportunities for ODM and OEM customers. These statements involve risk and uncertainties, including: unexpected technical challenges, including code bugs and glitches; unexpected changes or challenges in our relationship with Intel as well as other semiconductor companies; product and price competition in our industry and the markets in which we operate; end-user demand for products incorporating our products; the ability of our customers to introduce and market new products that incorporate our products; our ability to attract and retain key personnel; and our ability to protect our intellectual property rights. For a further list and description of risks and uncertainties that could cause actual results to differ materially from those contained in the forward looking statements in this release, we refer you to the Company's filings with the Securities and Exchange Commission, including, but not limited to, its annual report on Form 10-K and quarterly reports on Form 10-Q. All forward-looking statements included in this document are based upon assumptions, forecasts and information available to the Company as of the date hereof, and the Company assumes no obligation to update any such forward- looking statements.

    Phoenix Technologies Ltd.
    Global Press Office
    Tel : +1 408 570 1060

Web site:

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