Time to Replace Piecemeal Electronics Design, Says Altium CEO

SYDNEY, AUSTRALIA -- (MARKET WIRE) -- Jun 19, 2008 -- Altium (ASX: ALU), the electronics design industry's leading developer of unified electronic product development solutions, believes that recent developments in the electronics design sector will be good -- for organizations interested in IC and ASIC Design.

Commenting on the disclosure by Cadence Systems of its approach to buy Mentor Graphics, Nick Martin, CEO of Altium, said, "We see that this merger would create a leading position for Cadence in the market at the IC design level, and the consolidation of Cadence and Mentor's joint resources and technologies could prove positive for their customers and investors.

"However, whatever the final result of these discussions, electronic product designers will still need new ways to innovate and bring the next generation of their electronic products to market.

"Old design philosophies are being left behind. They rely on integrating various point tools, but the end result is the same: data being passed across different design silos. What electronics product organizations need is a unified view of the entire design process: one that embraces every aspect of board-level design, from the hardware, to the programmable hardware and to the software that forms the intelligence at the center of the product.

"We believe the only way to deliver sustainable differentiation over the long term will be from a unified design system that has been built as such from the ground up, that sees the product you are building as one, provides for continuous innovation, and gets your product to market quicker than ever before."

About Altium

Altium Limited (ASX: ALU) provides world-leading unified design solutions that break down the barriers to innovation, and help organizations easily harness the latest devices and technologies, to create their next generation of electronic products.

Altium's solutions are unique because they unify the separate processes of electronics design, all within a single electronics design environment, working off a single data model, which links all the aspects of electronics product design into one process.

Founded in 1985, Altium has headquarters in Sydney, Australia, sales offices in the United States, Europe, Japan, China, and resellers in all other major markets. For more information, please visit www.altium.com.

Altium, Altium Designer, LiveDesign, and their respective logos are trademarks or registered trademarks of Altium Limited or its subsidiaries. All other registered or unregistered trademarks referenced herein are the property of their respective owners, and no trademark rights to the same are claimed.

US Media Contact:

Janice Mackey
Weber Shandwick Worldwide
150 Mathilda Place Suite 302
Sunnyvale, CA 94086
United States

www.webershandwick.com
Telephone: 916-684-5109
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Altium Media Contact:

Alan Smith
Altium Limited
Level 3, 12a Rodborough Road
Frenchs Forest, NSW 2086
Australia

www.altium.com
Telephone: +61 2 8986 4409
Email: 
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