Pixelplus Unveils Its PC1030 for Security and Surveillance System Applications

SEOUL, South Korea, April 23 /PRNewswire-FirstCall/ -- Pixelplus Co., Ltd. (NASDAQ: PXPLD), a fabless semiconductor company in Korea that designs, develops, and markets CMOS image sensors for various consumer electronics applications, today announced that it unveiled the "PC1030", the Company's NTSC/PAL image sensor for security and surveillance system applications.

The PC1030 is a highly integrated product which features a 0.3 megapixel array and incorporates -- all on a single chip -- CMOS image sensors, image signal processing algorithms, a television encoder for both NTSC and PAL systems which converts the digital video generated from the sensors to a 10-bit digital signal, and a video discretionary access control mechanism which converts the 10-bit signal to a composite analog signal for television viewing. The PC1030 incorporates smart features to generate digital output and analog output simultaneously.

"The PC1030 is one of our most exciting and innovative technologies, as it offers a single chip solution which will enable manufacturing of this product to be simple, efficient, and cost-effective," said Dr. S.K. Lee, CEO and Founder of Pixelplus. "We are very excited about the PC1030 as it is highly integrated, delivers an advanced level of image quality, and operates well under low light conditions. In moving ahead, we seek to apply our PC1030 to a broad range of security and surveillance system applications and are confident that we can penetrate the growing market for low cost security and surveillance cameras, including CCTVs, door cameras, and IPTV applications."

About Pixelplus Co., Ltd.

Pixelplus is a South Korea-based developer of high-performance, high-resolution, and cost-effective CMOS image sensors for use primarily in mobile camera phones. In addition to mobile phones, Pixelplus provides CMOS image sensors and SoC solutions for use in webcams and notebook embedded cameras, toys and games, and security and surveillance system applications.

As a fabless semiconductor company, Pixelplus is focused on creating proprietary design technologies to develop CMOS image sensors with sharp, colorful and enhanced image quality, size efficiency, and low power consumption.

Forward Looking Statement

This press release contains certain statements that are not historical in nature but are "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements generally can be identified by the use of forward-looking terminology, such as "may," "will," "expect," "intend," "estimate," "anticipate," "believe," "project," or "continue" or the negative of such words or other similar words. Pixelplus cautions readers that forward-looking statements are based on the Company's current expectations, estimates and assumptions about our company and our industry, and are subject to a number of risks and uncertainties. Actual results may differ materially from those contained in such forward-looking statements. Investors are directed to Pixelplus' reports and documents filed from time to time with the U.S. Securities and Exchange Commission for a description of various factors that should be considered before investing in Pixelplus' securities. These factors may cause Pixelplus' results to differ materially from the forward- looking statements made in this release. The forward-looking statements speak only as of the date of this press release and Pixelplus assumes no duty or obligation to update them to reflect new, changing, or unanticipated events or circumstances.

     Contact:
     Shane Y. Hong
     Pixelplus Co., Ltd.
     6th Floor, Gyeonggi R&DB Center
     906-5 Iui-dong, Yeongtong-gu
     Suwon-si, Gyeonggi-do, 443-766
     Republic of Korea
     +82-31-888-5300

     OR

     Taylor Rafferty:
     London - Emilia Whitbread at +44 (0) 20 7614 2900
     New York - Allon Bloch at +1 212 889 4350
     Tokyo - Jason Wagers at +81 (0) 3 3221 9513
     E-mail pixelplus@taylor-rafferty.com




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