Industry Leaders Keynote at IEC's DesignCon 2008 in Silicon Valley Next Month

Chicago – January 16, 2008 – The International Engineering Consortium's (IEC) DesignCon 2008 conference and exhibition will spotlight keynote addresses by Synopsys Solutions Group Vice President and General Manager Joachim Kunkel; senior vice president of research and development at Altera, Misha Burich; and TSMC North America President Rick Cassidy. The keynoters will lead more than 300 experts in the world-class educational program next month at the Santa Clara Convention Center.

With thousands of industry professionals expected to gather next month at DesignCon 2008, the keynoters will address the industry with their latest thoughts on compliance and considerations for selecting the right IP; programmable solutions and its continued evolution; and advanced solutions to current design challenges.

Monday's keynote will provide the questions to ask and the guidelines and tools necessary to navigate around the potential challenges in selecting the right IP — decisions that can significantly impact the SoC developer.

" DesignCon is an important venue for engineering professionals who wish to explore solutions to the industry's most pressing design challenges. One of these challenges is delivering complex systems-on-chip on time and within budget, and one way to achieve this is with proven silicon IP," said Mr. Kunkel. "I look forward to providing DesignCon attendees with practical information they can use to select the right IP for their needs, a decision that can mean the difference between making or missing a critical market window."

Joachim Kunkel
Monday Keynote Address


Joachim Kunkel
Vice President and General Manager

In the Tuesday Keynote, Dr. Burich will describe current and future promising technologies including the spectrum from fine-grained to coarse-grained multi-cores and rapidly customizable ASSP solutions.

" DesignCon offers a unique setting for engineers to highlight problems and discuss solutions to some of the most critical challenges impacting the design and development of semiconductors today," said Dr. Burich. "As technology leaders in the programmable logic market, we see great value in participating in DesignCon and sharing ideas with the design engineering community. It's an exciting time to be part of the semiconductor industry and I am honored by the opportunity to deliver a keynote presentation where I can share with the audience a vision of things to come in the electronics industry."

Misha Burich
Tuesday Keynote Address


Misha Burich
Senior Vice President, Research and Development

The final keynote address will be given by Mr. Cassidy on Wednesday.

Rick Cassidy
Wednesday Keynote Address


Rick Cassidy
TSMC North America

Mr. Kunkel, Dr. Burich and Mr. Cassidy will lead more than 300 experts in more than 120 educational sessions next month at DesignCon 2008.

Visit for full information or contact Lisa Ann Reyes at Email Contact or +1-312-559-3325.


About DesignCon 2008
Now in its twelfth year, the International Engineering Consortium's DesignCon 2008 conference and exhibition will present more than 300 experts in its world-class educational program and 135 exhibitors on its cutting-edge exhibition floor this February 4-7, 2008 at the Santa Clara Convention Center in Santa Clara, CA. Agilent Technologies serves as the official sponsor and Mr. Terry Morris, a fellow of the high performance systems division at Hewlett-Packard, serves as the conference chair.

More than 120 premier educational sessions will complement five pavilions including the IP Technology Pavilion, the PCB Technology Pavilion, the Semiconductor Technology Pavilion, the Verification Technology Pavilion and the University Pavilion. The DesignVision Awards and DesignCon Paper Awards also take place at the event giving tribute to outstanding contributions to the industry.

Co-located events include meetings held by industry associations such as the Ethernet Alliance, the Global Semiconductor Alliance and the IBIS Open Forum. The Business Forum will also feature panel sessions led by senior managers and executives addressing critical business and strategy issues of concern to those responsible for directing the design process. One hundred and fifteen top thought leaders served as part of the Technical Program Committee, which helped develop this year's educational conference. For complete information, visit

About the IEC
A nonprofit organization, the IEC is dedicated to catalyzing technology and business progress worldwide in a range of high-technology industries and their university communities. Since 1944, the IEC has provided high-quality educational opportunities for industry professionals, academics, and students.

In conjunction with industry-leading companies, the IEC has developed an extensive, free, on-line educational program. The IEC conducts industry-university programs that have a substantial impact on curricula. It also conducts research and develops publications, conferences, and technological exhibits that address major opportunities and challenges of the information age.

More than 70 leading universities are IEC affiliates, and the IEC handles the affairs of the Electrical and Computer Engineering Department Heads Association and Eta Kappa Nu, the honor society for electrical and computer engineers. Please visit


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