Sunplus Delivers Latest HDMI DVD Player SoC SPHE8203

LAS VEGAS—(BUSINESS WIRE)—January 4, 2008— Sunplus Technology Co., Ltd. (TAIEX: 2401, LSE: SUPD), a leading IC design company, will reveal its new single chip solution SPHE8203 for DVD players with the HDMI DVD 1080p HD format output and DivX HD 720p source playback at 2008 International CES.

The SPHE8203 embedded with HDMI Tx and HDMI Rx to HDTV, unique scaling technologies, de-interlacing, HDCP, and video processing functions, is the best cost performance HDMI DVD solution in the market to have legacy DVD contents to output high definition 1080p/1080i/720p HD video. A growing base of HDTV consumers can now look forward to a superior home theater experience of 1080p HD video quality and excellent audio quality on current affordable DVD domain.

"The demand for HDTV with HDMI digital connection is growing fast. In addition to have HD digital broadcasting for HDTV content, the consumers are still expecting to have existing DVD contents to be shown on TV with high definition video quality. Sunplus8203 is to fulfill such sweet spot perfectly with affordable low price range" said Ho-Jong Ou, the president of Sunplus Home Entertainment BU.

"The Sunplus' advanced HDMI DVD SoC solution, SPHE8203, shows how we are delivering on our commitment to offer DVD makers and consumers the best cost performance IC solutions with high video/audio quality. The HDMI DVD players embedded with SPHE8203 will soon be taking off, and enable more consumers to enjoy the unrivaled 1080p HD movie experience with low price" said C.C. Huang, Sunplus Chairman and CEO."

The HDMI DVD SoC SPHE8203 is now available. From Jan. 7-10, Sunplus will demonstrate SPHE8203 and its reference design at Booth #73454, Sands Expo, CES 2008.
On-site Contact: Ms. Viola Lu by mobile#1-626-840-1135
Sales Contact: event@sunplus.com
For more information, please visit: www.sunplus.com


About Sunplus Group

Sunplus Group, headed by Sunplus Technology Company Limited established in 1990, is devoted in IC design for electric consumer applications. Sunplus offers not only IC design but also system solutions to maximize customer's benefits by differentiating each design. Sunplus' reusable IPs such as audio/video, microprocessor and digital signal processor technologies are applied to numerous IC solutions for multimedia home applications and ASICs that contributed to our quality life. Due to the expansion of business scope, Sunplus split its BUs into several fabless IC design companies in 2006. The LCD IC business was spun-off into Orise Technology Co., Ltd.; the Controller &Peripheral BU was transferred into Sunplus Innovation Technology Inc.; the Personal Entertainment BU and Advanced BU were spun-off into Sunplus mMobile Inc. The parent company - Sunplus Technology, keeps working on Home Entertainment IC solutions for DVD/VCD, DVR, STB, LCD TV, and Digital TV. For more information, please visit the Sunplus website: www.sunplus.com.

Contact:

Sunplus Group Media:
Mr. Wayne Shen
Tel: 886-3-5786005 ext:2350
Fax: 886-3-5786006
E-mail: Email Contact
or
Miss Ann Lai
Tel: 886-3-5786005 ext:2202
Fax: 886-3-5786006
E-mail: Email Contact


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