NEW YORK—(BUSINESS WIRE)—May 30, 2007— HP (NYSE: HPQ) today unveiled "Print 2.0," the company's strategy for making printing relevant and empowering as both personal and professional content increasingly moves from the desktop to the web.
At HP's annual Imaging and Printing Conference this morning,
Vyomesh Joshi, executive vice president of the company's Imaging and
Printing Group, described how HP will seek to capture a significant
share of the 53 trillion digital pages estimated to be printed in 2010
alone -- an opportunity valued at more than $296 billion.
Joshi identified three key areas of focus of the Print 2.0
-- Make it easier to print from websites, such as blogs and
travel sites, and bring new printing capabilities to online
-- Extend the company's digital content creation and publishing
platforms -- for example, Snapfish and Logoworks -- across
customer segments spanning from consumers to enterprises; and
-- Deliver a digital printing platform that increases print
speeds and lowers the cost of printing for high-volume
In its enterprise imaging and printing portfolio, HP also
announced new applications, services and an enhanced solution partner
program to help businesses improve their imaging and printing
workflow, management and infrastructure.
"Today, we're introducing a new era in printing. We're redefining
what it means to print and further accelerating the transformation
from analog to digital printed pages," said Joshi. "In today's world
of 'mashed media' -- words, pictures, video, songs -- the question
becomes: 'How will people publish this content?' Print 2.0 is the
answer. This vision centers on empowering our customers to create and
consume their content, their way."
Making the web more print-friendly
Content from the Internet accounts for nearly half (48 percent) of
all printing done at home. Yet, many of the most popular destinations
on the web -- such as blogs and travel sites -- have limited or
non-existent printing capabilities. In an effort to broaden and
improve the web-printing experience, HP is creating technologies to
make it easy to print content from the Internet in a useful format.
The company is working with a number of leading Internet
destinations and hosting companies to either improve their digital
printing capabilities or introduce new ones. For example, HP has
collaborated with ViaMichelin, a leading map provider in Europe with
more than 28 million monthly visits to its online mapping service.
ViaMichelin's website now offers customers improved map-printing by
better aligning what is seen on-screen with what is printed on the
page, as well as with how maps are used once people are on the road.
HP also has teamed with leading weblog software and services
company SixApart, Ltd., creators of Movable Type, the world's most
advanced blogging platform, to enable bloggers to add a "print" button
on their blogs. Movable Type powers many of the world's most popular
blogs, including BoingBoing.net and Dooce.com, which will feature
printing functionality. The new blog-printing "widget" on these sites
will allow readers to pick and choose the posts they want to print,
and skip those they don't. The blog printing plug-in for Movable Type
is currently in beta release and is expected to become widely
available to users by June 29 at www.sixapart.com/pronet/plugins.
HP also plans to introduce the Tabblo Print Toolkit, an embeddable
website widget and corresponding web service that enables web
designers to incorporate print functionality into new and existing
websites. The toolkit is based on custom template technology developed
by Tabblo, a company HP acquired in March, that allows users to simply
and efficiently arrange content for printing. The Tabblo Print Toolkit
is expected to become available by June 29 at developer.tabblo.com.
Improving enterprise time to business
HP has added eight imaging and printing solutions to its
enterprise portfolio targeted to customers in the higher education,
public sector, retail, transportation/logistics and financial services
industries. Designed to streamline information workflows and reduce
costs, these applications offer customers industry-specific expertise
and a single point of contact for a simplified sales process, service
and support. These include:
-- Four HP Campus Advantage Solutions targeted to institutions of
higher learning. The solutions deliver powerful capabilities
ranging from mobile printing and user-based, per-page
accounting, to the consolidation of copying, scanning, imaging
and printing devices in a secure networked environment.
-- For government and public sector customers, the HP Common
Access Card enables secure imaging and printing network
-- The HP Retail Marketing Automation application transforms the
manual, labor-intensive in-store promotion and communication
process into an industrial, automated one, allowing for
quicker time to market.
-- For financial services customers, HP Compliant Document
Capture for SEC17a meets the needs of capturing regulated fax,
email, scan and couriered mail documentation quickly and
easily at the point of creation.
-- A first of its kind, the new HP Handheld sp400 All-in-One
(AiO), which is aimed at industries such as
transportation/logistics, manufacturing and retail, simplifies
workflow and operations with a portable, easy-to-use,
high-performance printing solution that applies an image
directly to packaging or other surface, eliminating the cost
and time needed for labeling operations.
HP also introduced four HP Managed Print Services that enable
enterprise customers to optimize and manage their enterprise imaging
and printing environments for improved business results. The new
services include the HP Print Center Transformation Service, HP
Integrated Print Management Service, HP Onsite Document Consultant
Service and HP Universal Print Driver Consulting Service.
Additionally, the company is now providing enterprise customers
with unprecedented access to the latest HP and partner technology via
the HP Solutions Business Partner Program. Under the program's new
Platinum, Gold and Silver tiers, HP partners will benefit in reaching
a broader market while HP provides a single point of contact for
products, support and services for enterprise customers.
Helping small businesses improve marketing effectiveness and
Building on the success of the HP Color Printing Center
(www.hp.com/go/color), HP has expanded its in-house marketing tools
and resources for small and medium-size businesses (SMBs) with HP
In-House Marketing Resource Center software.
This free tool provides users with convenient desktop access to
all of HP's in-house marketing resources and new specialized tools for
greater cost savings, flexibility and control, such as:
-- HP Print Cost Estimator: This tool quickly highlights the cost
advantages of printing specific jobs in-house versus
outsourcing and is available on networked HP Color LaserJet
-- HP Print View Software: This software enables customers to
dynamically view the actual output of marketing documents
before they hit "print."
The new HP Color LaserJet CP3505 will be the first printer to ship
with these marketing software tools and resources. The printer is
designed to boost productivity and deliver bold, brilliant color
materials at speeds of up to 22 pages per minute in best print quality
default mode. The HP Color LaserJet CP3505 will be available worldwide
June 1 with estimated U.S. street prices ranging from $699 to
Back by a network of experienced graphic designers, HP's Logoworks
is now offering Office Depot's "Design, Print & Ship Depot" customers
custom logo packages, business cards, professional letterhead and
website design services. Customers can choose from a number of graphic
design solutions all aimed at helping their businesses succeed. The
service is currently available in Office Depot's more than 1,000
stores nationwide and online at www.officedepot.com.