Altera Unveils First 3-Gbps SDI Interface Enabling Maximum HD System Quality at NAB2007

    SAN JOSE, Calif., April 10 /PRNewswire-FirstCall/ --

    What:   Altera Corporation (NASDAQ: 
ALTR) and its high-definition (HD)
            video partners will showcase a broad portfolio of industry-first
            programmable solutions, including a 3-Gbps serial digital
            interface (SDI) for use in broadcast system designs, at the
            upcoming National Association of Broadcasters (NAB2007) show in
            Las Vegas. Visitors to Altera's booth C3347 will see
            demonstrations of:

            --  The first FPGA-based 3-Gbps SDI audio/video development kit
                for accelerating the design of new systems based on the full
                HD format, 1080p
            --  An FPGA-based Video over IP reference design incorporating the
                Pro-MPEG Code of Practice (CoP) #3r2 standard with forward
                error correction (FEC) supporting 256 channels
            --  A Digital Media Broadcast Terrestrial/Handheld (DMB-TH)
                modulator for television broadcast in China
            --  Altera's integrated broadcast design framework and Video and
                Image Processing Suite

    When:   April 16-19, 2007

    Where:  Booth C3347
            Las Vegas Convention Center
            Las Vegas, Nevada

    Additional Information:
            Visitors to Altera's booth will also see demonstrations from key
            Altera broadcast design ecosystem partners including:

            --  ATEME -- H.264 HD unprecedented video quality at low bitrates
            --  Let It Wave -- Breakthrough standard-definition (SD)/HD format
            --  4i2i -- MPEG2 pro-decoder
            --  BroadMotion -- High-quality JPEG2000 CODEC technology

            Altera products are employed through the broadcast chain as shown
            by the table below, which shows some of Altera's customers in the
            broadcast space, many of whom are exhibiting at NAB 2007.

        &         Post-     Management    Distribution   Display      Pro
    Production  Production   & Systems     & Delivery    Systems     Audio

    For-A          Avid        Axon          Arris     Daktronics  Digidesign
    Ikegami       Matrox      DekTec         Ateme         LG         Dolby
    Matsushita  Pixelpower  Doremi Labs      Barco        Loewe     Euphonix
    NEC                      Edgeware         BBN       Panasonic   Fairlight
    Panasonic                 Evertz        Harmonic     Philips
    Sony                        EVS           Ktech      Samsung
    Thomson                Insync/Snell     Motorola      Sharp
                           Lietch/Harris      Pace        Sony
                              Miranda      Pixelmetrix   Toshiba
                              NVISION        Radyne
                          Snell & Wilcox     Radyne
                             Tektronix        Rhode
                                            & Schwarz
                              Vistek/       Scientific
                              Pro-Bel     Atlanta (Cisco)
                                                                                         W  &  W


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