Renesas Introduces SH-MobileR, a Multimedia Application Processor That Powers Portable Media Players, Video-VoIP Solutions and TV Enabled Navigation Systems

SAN JOSE, Calif.—(BUSINESS WIRE)—October 5, 2006— Renesas Technology America, Inc. today announced the SH-MobileR (product name: SH7722), a sophisticated single-chip processor solution for video and digital TV enabled devices, including car navigation systems, portable media players and VoIP video phones. The robust processor is a complete hardware implementation that supports next-generation video standards and minimizes power consumption for long battery life. By achieving 478 million instructions per second (MIPS) performance in the Dhrystone v2.1 benchmark, the device gives multimedia systems the power to deliver powerful user experiences. Built on Renesas' SH-Mobile Series platform, which has been widely adopted in mobile handsets, the SH-MobileR device adds a new level of multimedia capability for applications beyond mobile phones.

"Deployment of digital broadcasting and broadband networks has led to the introduction of new multimedia terminals such as mobile phones, car navigation systems, and portable media players with mobile digital TV capabilities," said Brian Davis, director of business development, Renesas Technology America, Inc. "The SH-MobileR multimedia application processor builds on the experience Renesas has gained producing chips now used in many mobile phones that support terrestrial digital TV broadcasting."

At the heart of the SH-MobileR are a hardware video processing unit that supports the video decoding and moving-image processing necessary for the reception of terrestrial digital broadcasting services, and a hardware image processing engine. The video processing unit is a very low power hardware engine for compressing and decompressing video in H.263, MPEG-4, and H.264 formats used in digital broadcasting, portable media appliance, and IP networked video telephony applications. The device minimizes total power consumption while displaying smooth moving images equivalent to that of a standard TV when decoding a compressed signal at bit rates up to 8Mbps.

To complete the host-based solution, the SH-MobileR processor integrates a camera interface that allows direct connection to a 5-megapixel-class camera module. This versatile low power hardware implementation enables a rich set of image-processing functions, including image scaling, rotate, color conversion, and blending of multiple planes of images. A built-in JPEG hardware accelerator enables the fast capture and display of JPEG images, while an on-chip 24-bit TFT color LCD controller delivers excellent image quality. An on-chip 2D graphics accelerator delivers responsive graphic user interface (GUI) performance for enhanced graphic quality. The application processor also has a video output unit for connections to National Television System Committee (NTSC) and phase-alternating line (PAL) TVs.

The SH-MobileR device incorporates an SH4AL-DSP CPU core that runs at speeds up to 266MHz providing 478-MIPS of performance for the parallel processing of a browser and multiple large-load applications, as well as interactions with a general-purpose operating system (OS) such as Linux. A 64-bit wide bus allows connections to data stored in external SDRAM, and an on-chip USB 2.0 function (high-speed compatible) enables fast links to PCs. The device also has a 4-Gbit NAND/AND flash memory interface with an ECC (error correction code) capability that has been improved from 3 to 4 symbols, as well as an SD memory card (SD memory/SD I/O) interface. The SD memory card interface supports an optional CPRM function, enabling the implementation of terrestrial digital broadcast recording and playback.

Accelerating Deployment of Multimedia Devices

To accelerate system designs, the SH-MobileR device is supported by a rich Linux software solution that includes open source tools and device driver code for the SH-MobileR based Solution Engine development platform. For that platform, Renesas has developed and integrated highly efficient multimedia middleware, including H.264, MPEG-4, as well as MP3, AAC (Advanced Audio Coding), G.7xx series speech codecs and echo cancellation algorithms. Certain DRM (Digital Rights Management) functions are also available for the design of audio-visual systems that protect copyrighted material. In addition, third-party partner companies are working to pre-qualify V2IP stacks, 2D and 3D graphics libraries, and other key technologies used in embedded multimedia applications that use the SH-MobileR application processor.

 Product Name                 Maximum        Package   Sample Price/
                              Operating                 Availability
SH-MobileR: SH7722            266MHz        449-pin       $25.60/
(R8A77220C266BGV)                             BGA       October 2006

Reader contact

Readers can find additional product and contact information on the Renesas Technology Web site at

About Renesas Technology Corp.

Renesas Technology Corp. is one of the world's leading semiconductor system solutions providers for mobile, automotive and PC/AV (Audio Visual) markets and the world's No.1 supplier of microcontrollers. It is also a leading provider of LCD Driver ICs, Smart Card microcontrollers, RF-ICs, High Power Amplifiers, Mixed Signal ICs, System-on-Chip (SoC), System-in-Package (SiP) and more. Established in 2003 as a joint venture between Hitachi, Ltd. (TOKYO:6501) (NYSE: HIT) and Mitsubishi Electric Corporation (TOKYO:6503), Renesas Technology achieved consolidated revenue of 906 billion JPY in FY2005 (end of March 2006). Renesas Technology is based in Tokyo, Japan and has a global network of manufacturing, design and sales operations in around 20 countries with about 26,200 employees worldwide. For further information, please visit

Note to Editors: A specification summary is included in this release, and a photo and block diagram of the SH-MobileR application processor are available.
Notes: 1.    SH-Mobile (SuperH(TM) Mobile Application Processor):
             An original Renesas Technology processor for mobile phone
             systems that is connected to a baseband LSI and performs
             dedicated processing of audio, video, and similar
             multimedia applications

SuperH is a trademark of Renesas Technology Corp. Linux is a registered trademark of Linus Torvalds in the United States and other countries. Other product names, company names, or brands mentioned are the property of their respective owners.

Specifications: Renesas Technology SH-MobileR Application Processor
Item                                 SH-MobileR Specifications
Product Name (part #)                SH7722 (R8A77220C266BGV)
CPU core                             SH4AL-DSP (incorporating a memory
                                      management unit (MMU))
Power supply voltage                 Internal: 1.15V to 1.3V;
                                      External: 3.0V to 3.6V
Maximum operating frequency          266MHz
Maximum processing performance       478 MIPS (at 266MHz operation)
On-chip RAM                          128Kbytes
Cache memory                         Separate 32Kbytes for
                                      instructions and 32Kbytes for
                                           4-way  set-associative  type
X/Y  memory  (for  DSP)                                  16Kbytes
External  memory                                            --  Dedicated  SDRAM  memory
                                                                                Connectable  via  16-,  32-,  or
                                                                                  64-bit  bus  width
                                                                                Maximum  operating  frequency:
                                                                                  106.7  MHz

                                                                                --  Local  bus  controller
                                                                                Burst  ROM,  SRAM,  PCMCIA,  etc.
                                                                                Connectable  via  16-bit  or  32-
                                                                                  bit  bus  width
                                                                                (When  SDRAM  is  connected  via
                                                                                  64-bit  bus  width,  local  bus
                                                                                  has  16-bit  bus  width)
                                                                                Maximum  operating  frequency:
On-chip  peripheral  functions                  --  5-megapixel  camera  support
                                                                          --  VPU4  (H.264,  MPEG-4  full
                                                                            hardware  accelerator)
                                                                          --  JPEG  hardware  accelerator
                                                                          --  DMAC  x  6  channels
                                                                          --  USB  Function  (USB  2.0  high-
                                                                            speed  compatibility)
                                                                          --  Video  output  unit
                                                                          --  24-bit  TFT  color  liquid
                                                                            crystal  compatible  LCD
                                                                          --  2D  graphics  accelerator
                                                                          --  Sound  interface  unit  x  1
                                                                          --  32-bit  timer  unit  x  3  channels
                                                                          --  32-bit  compare  match  timer  x  1
                                                                          --  16-bit  timer  pulse  unit  x  1
                                                                          --  Real-time  clock  x  1  channel
                                                                          --  Watchdog  timer  x  1  channel
                                                                          --  H-UDI  on-chip  debugging
Interfaces                                                      --  Video  I/O  (camera  module
                                                                            direct  connection  interface)
                                                                          --  I(2)C  bus  interface(2)  x  1
                                                                          --  Key  scan  interface
                                                                          --  Synchronous  serial  interface  x
                                                                            1  channel
                                                                          --  Serial  interface  with  FIFO  x  2
                                                                          --  Asynchronous/synchronous
                                                                            serial  interface  x  3  channels
                                                                          --  IrDA  interface  (v1.2a
                                                                          --  SIM  card  interface
                                                                          --  4-Gbit  NAND/AND  flash  memory
                                                                          --  SD  Memory  Card  interface
Power-down  modes                                          --  Sleep  mode
                                                                          --  Standby  mode
                                                                          --  U  standby  mode
Package                                                            --  449-pin  BGA  (21mm  x  21mm,
                                                                            0.8mm  pin  pitch)

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