ARM Announces Availability of Mobile Consumer DRM Software Solutions Based on ARM TrustZone Technology

Philips Software Implements DRM Solution Using ARM TrustZone Software API for an Enhanced Consumer Entertainment Experience

CAMBRIDGE, England, February 14 /PRNewswire-FirstCall/ -- ARM ; (NASDAQ: ARMHY) today announced at the 3GSM World Congress, Barcelona, that ARM, Obigo and Philips Software will demonstrate Open Mobile Alliance (OMA) technology-compliant DRM features based on the ARM(R) TrustZone(R) Software framework in upcoming mobile software offerings.

The TrustZone Software API provides a common framework for secure application and device developers, reducing porting costs and enabling greater compatibility across multiple platforms. This extends Philips' and Obigo's leading-edge security and media content capabilities for manufacturers of mobile and portable equipment with support for the ARM TrustZone technology.

The TrustZone technology is specifically targeted at securing a range of embedded and consumer products such as mobile phones, PDAs and set-top boxes, including those devices running open Operating Systems (OS), such as Linux, Symbian OS and Windows CE. It ensures reliable implementation of security critical applications and services such as network virus protection, VPNs and DRM at the semiconductor and software level.

"By integrating the ARM TrustZone technology with our innovative software solutions together with the Obigo(R) Application Suite, mobile consumer device manufacturers, mobile operators, service and content providers can meet DRM guidelines and protect their investment and revenue," said Cees Geel, CEO of Philips Software. "The flow of content between personal media devices and PCs continues to increase and adding the support for ARM technology to our DRM products will offer the industry a simple and secure solution to ensure that consumers can access content easily on any device under control of DRM."

"Having Philips Software solutions in our portfolio is part of our strategy to incorporate diversity in our product offering, thereby giving our customers more choices and customisation options," said Joakim Nydemark, managing director of Obigo AB. "Our customers will benefit from a shorter time-to-market and lower risk, and consumers will be rewarded with a simplified user experience of trusted content strengthened by the TrustZone Software technology. We have welcomed this opportunity to work with innovators like Philips Software and ARM."

"The Obigo Q05A product suite includes Philips' support of our TrustZone technology in its LifeVibes(TM) Trust 2.1 OMA DRM V2 product. There is a strong commitment from the three companies to deliver one of the best and most secure digital entertainment experiences for consumers," said Lance Howarth, general manager, Embedded Software, ARM. "The combination of ARM TrustZone technology and Philips mobile DRM software provides the basis for a highly-robust security system, with minimal impact to the power consumption, performance and size, for a wide range of mobile consumer electronics products."

Availability

TrustZone Software is available for licensing from ARM. TrustZone Software implements the TrustZone software API which has been defined together with leading industry stakeholders. Partners are invited to join in the further development of the. The Specification is available as a free, public and open standard for the promotion of interoperable security standards and can be found at http://www.arm.com/trustzone.

The TrustZone Hardware extensions are present in the ARM1176JZ-S(TM) processor as well as the award-winning Cortex(TM)-A8 processor. ARM also developed a complete solution around the framework including models, software development tools and system-level hardware IP. For more information, visit http://www.arm.com/trustzone.

About ARM

ARM designs the technology that lies at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM's comprehensive product offering includes 16/32-bit RISC microprocessors, data engines, 3D processors, digital libraries, embedded memories, peripherals, software and development tools, as well as analogue functions and high-speed connectivity products. Combined with the company's broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at http://www.arm.com.

ARM and TrustZone are registered trademarks of ARM Limited. ARM1176JZ-S and Cortex are trademarks of ARM Limited. All other brands or product names are the property of their respective holders. "ARM" is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries ARM INC.; ARM KK; ARM Korea Ltd.; ARM Taiwan; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS Design Automation Inc.; AXYS GmbH; ARM Embedded Technologies Pvt. Ltd.; and ARM Physical IP, Inc.

CONTACT: ARM Press Office: +44-208-846-0797. Molly Taylor, Text 100,
+1-415-593-8454, Email Contact. Michelle Spencer, ARM, +44-1628-427780,
Email Contact




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