Kilopass Finds a Niche in Embedded Non-Volatile Memory (NVM)Technology
How do you deliver and protect your IP?
We deliver it in electronic form, an electronic data base. We protect it by a legal contract. There is no physical protection of the IP. There's a packing slip. You know the IP industry. We are just like any other IP vendor. They put a tag on the IP. We do the same thing.
Legal protection in some countries is not as great as in the United Sates. Does that give you any concern?
Interesting question! I just came back from a conference on IP, IP/SOC 2005 (IP Based SoC Design) in Grenoble. Almost all of the people in the industry agree that if you think about, it is not a problem. The legal protection is adequate for most of our business. And I totally agree. Legal protection is good enough and it addresses a big chunk of market already. I don't need to know about the tiny percentage of the market that is not protected. All my markets including Asia are protected. There are some countries in Asia where it is not well protected. But the majority of the market in Asia that is of interest to me is legally protected.
What is the size of your target market, the total available market (TAM)?
Hundreds of millions of dollars!
If you are now at a few million dollars without any significant competition, what challenges does Kilopass have to overcome to get to that level?
Execute carefully to expand engineering to develop more products and to expand sales and marketing. I see it that we just need to execute well. I don't see any fundamental barriers to our growth.
You are confident that the technology will scale to new process nodes and not be obsolesced?
Yes. I see the challenge as mainly managing resources - business and engineering.
How do you convince a prospect about XPM - demo, benchmark, reference account, ..?
It is a normal sales process. We explain to them how it works. It is not any different from selling other high technology products. You always need to convince a customer that this is what it does. The need is there. We don't have to convince prospects.
How long would a prospect take to evaluate your technology?
The sale cycle is a few months. We are usually successful if our technology is a good fit.
Letters to the Editor
From Zuken re article on Mentor Graphics Expedition Enterprise Flow
With regard to the statement by Mr. Weins, "Our capability with design data management is much more significant that what either Zuken or Cadence has provided. Our ability to tie into corporate enterprise systems is more significant.", it is worth noting that Zuken was the first EDA company to enter the PLM market in 1995 and has more than 100 customers using our enterprise-level EDA solution coupled directly with our own PLM solutions. Zuken has partnerships with companies such as SAP to provide seamless integrations with ERP and has numerous customers in production with such enterprise-level solutions - sharing data and work flows among engineering, manufacturing, and purchasing. We have a solid story backed by over a decade of success.
From Barney Biancavilla of NGC
A lot of our board's sizes and shapes are custom from a 3D mechanical system IDF is wholly inadequate data design transfer.
Mentor's Expedition Enterprise Flow is completely self serving AGAIN and not real world.
Completed Boards must be re-evaluated back in 3D design.
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