Optimizing IP Management and Reuse to Gain Competitive Advantage

Consumer and enterprise market demands are driving semiconductor innovation faster than ever before. Both markets constantly seek smaller electronic devices with greater functionality,interoperability, and dependability – all at very affordable prices. For example, today ’s mobile phones must work on multiple bands,deliver digital photos, display in color,include a long-life battery, and maintain a price point below one hundred U.S.Dollars. The pace of change and short shelf life for products means that delayed market introduction can have dire negative effects on a company ’s market position and profitability.

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