Atrenta Predictive Development Solutions Reduce Risk, Boost Innovation in Electronic Product Development

1Team Solutions Help Companies Create Complex Systems Faster, More Economically; Creativity and Team Collaboration Enhanced

SAN JOSE, Calif., April 4, 2005 - Atrenta® Inc., a leading provider of advanced electronic design automation (EDA) solutions to the global semiconductor industry, today unveiled a new line of EDA solutions that substantially improve the risk/reward equation for companies developing electronic products, enabling them to create more innovative systems faster and more cost-effectively. Atrenta's 1Team™ Family represents a new class of design automation solution, called Predictive Development, which turns the expensive and error-prone activity of system development into a more predictable, manageable and reliable process. The 1Team Family also enhances engineering creativity, teamwork and productivity. The first member of the family, 1Team Implement, is now available (see today's related announcement).

"This is a time of enormous challenge for system developers," said Atrenta's chief executive officer, Ajoy Bose. "Systems are becoming extremely complex as chip processes shrink below 130 nm and embedded software requirements soar. The convergence of consumer, computing and communications technologies is driving new economic and time-to-market pressures. And at the same time, electronics companies are grappling with the logistical complications of increasingly dispersed design teams. Atrenta's 1Team solutions give companies a way to rein in the risks and expense, and aggressively pursue innovative new product directions even in the face of these challenges. Predictive Development is a key to surviving and succeeding in this new era."

Atrenta's 1Team solutions augment, rather than replace existing development tools. Added to customers' established design flows, Atrenta solutions enhance each phase of the system development cycle, from initial planning through design and implementation. The solutions speed and economize the development of hardware-the complex systems-on-chips (SoCs) that drive cellphones, MP3 players, computers and thousands of other electronic products-and the embedded software that runs on SoCs. Atrenta's solutions deliver the Predictive Development advantage with no disruption of current methodologies and infrastructures, enabling customers to reap much greater return from their existing design automation investments.

Predictive Development: Closing the Knowledge Gap
Traditional system development is an inexact science. A wide gap separates front-end descriptions, where architects and designers specify the general goals and functional behavior of systems, and the ultimate physical implementation. There are many unknowns and surprises along the way, making development a trial-and-error process. The errors can drive up costs significantly (refabricating a chip due to bugs can cost millions of dollars), delay time to market and compromise product quality.

By contrast, Atrenta's solutions have the unprecedented ability to "look ahead" and deduce the physical and operational implications of design decisions--rapidly and accurately, for even the most complex designs. This is made possible by a set of proprietary Atrenta technologies, including Predictive Synthesis, Predictive Placement and Predictive Data Modeling. From the earliest stages, developers get immediate and accurate feedback and guidance-on performance, die area, testability, power, potential bugs, and other variables critical to system success. Developers can run "what-if" scenarios to quickly determine optimal tradeoffs and product goals at the start, then accurately translate these intents into finished results on time and on budget. Along the way, 1Team solutions can not only detect, but also automatically correct, critical design problems.

Predictive Development also heightens creativity, giving developers the ability to explore and innovate with greater freedom and confidence. Atrenta's solutions likewise improve teamwork. This is a key advantage as system development becomes increasingly collaborative, with widely dispersed engineering teams contributing various parts of the system. 1Team solutions ensure that the pieces (such as the intellectual property, or "IP," blocks used on an SoC) come together and that all work is of uniformly high quality, despite the different skill levels, design practices and locations of the teams.

In its previous products, Atrenta applied a subset of its Predictive Development technology to solve key problems in SoC design, such RTL (register transfer level) analysis. Atrenta's Predictive Analysis solutions have helped more than 50 customers-including some of the world's leading semiconductor companies--to speed and economize their development processes and create better products. With the new 1Team family, Atrenta is bringing a much broader set of Predictive Development capabilities to bear, demonstrating the wider scope and promise of the technology.

Complete Array of Solutions
The 1Team Family offers a comprehensive array of solutions that bring the Predictive Development advantage to key phases of the design cycle, including both SoC hardware development and embedded software development. Atrenta's first 1Team solution, 1Team Implement, is now available. Atrenta will roll out additional 1Team products in the coming months. 1Team implement is the industry's first unified solution for physical planning and prototyping, from the architectural level to RTL and gate levels.

About Atrenta
Atrenta Inc. is the leading provider of Predictive Development solutions for companies creating complex electronic systems and systems-on-chips (SoCs). Predictive Development is a new class of design automation solution that turns the costly and error-prone activity of system development into a more predictable, manageable and reliable process. Atrenta's 1Team Family of Predictive Development solutions enhances the entire system development cycle--from architectural planning to physical implementation, and from hardware to embedded software. Atrenta is headquartered in San Jose, Calif., with a research and development center in Noida, India. For further information, visit the Atrenta website at, email Email Contact or call 408-453-3333.

Editorial Contact

Jane Evans-Ryan - MCA, 650.968.8900, Email Contact

Atrenta Headquarters
Mona Singh - Marketing Communications Manager, Atrenta Inc., 408.467.4248,

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