European Engineers Readily Embrace Company’s Website for Ease-of-Use, Product Search and Rapid Availability
THIEF RIVER FALLS, Minnesota, USA — (BUSINESS WIRE) — November 21, 2014 — Digi-Key Corporation, the industry leader in electronic component selection, availability and delivery, attracted a record crowd at the electronica 2014 trade show last week in Munich. Many attendees were seeking out Digi-Key’s booth for a chance to win the Tesla Model S automobile give away and/or for a photo opportunity with Marilyn Monroe and other impersonators. At the same time, many others wanted to connect live with the Digi-Key team members.
Booth participants were able to play on slot machines and socialize with famous impersonators. (Photo: Business Wire)
“This year’s enthusiasm was electric,” commented Tony Harris, Digi-Key’s Chief Marketing Officer. “Digi-Key’s business model has continued to evolve over the past few decades and our presence at electronica this year has validated that we’re clearly in the right place at the right time. The ecommerce adoption curve is at its peak in Europe and we’re prepared with localized personnel and online resources in each region.”
Attracting tens of thousands of booth visitors, Digi-Key made its renowned splash at this year’s event with a casino theme with slot machines and prizes along with the Tesla give away and movie star impersonators. The buzz around the Digi-Key booth comes on the heels of the company’s earlier announcement of record growth in Europe so far this year, reporting over 26-percent year-over-year growth and a spike in local online sales.
Leading manufacturers and industry organizations recognized Digi-Key at the conference for its market leadership including the following:
- “Distributor of the Year 2014,” awarded by Bourns
- “Best Performing Global E-Commerce Partner,” awarded by ROHM
- Elektronik awarded Digi-Key six different honors in the Product Portfolio and Product Availability categories for various components groups
The electronica event also provided a forum for launching a new set of EDA tools for the design engineer including the new Designer Schematic and Designer Layout software, co-developed by Mentor Graphics along with updated website features, resources and complimentary PCB design tools. The Digi-Key team showcased the new products and online tools in over 80 one-on-one interviews with the media, suppliers and customers.
About Digi-Key Corporation
Digi-Key Corporation, based in Thief River Falls, Minn., is a global, full-service provider of both prototype/design and production quantities of electronic components, offering more than three million products from over 650 quality name-brand manufacturers. With over one million products in stock and an impressive selection of online resources, Digi-Key is committed to stocking the broadest range of electronic components in the industry and providing the best service possible to its customers. Additional information and access to Digi-Key’s broad product offering is available at www.digikey.com.
Editorial Contact for Digi-Key Corporation
Kayla Krosschell, 1-800-344-4539 x1098
Corporate Communications Specialist