Management Day at the 50th DAC to Discuss the Tradeoffs Involved in Modern SoC Design

LOUISVILLE, Colo. –– May 13, 2013 –– The  Design Automation Conference (DAC), celebrating its 50th year as the premier conference devoted to electronic design, design automation, embedded systems and software, announces that  Management Day will be on Tuesday June 4th 2013. The 50th DAC will be held at the Austin Convention Center in Austin, Texas from June 2-7, 2011. Management Day will begin at 10:30am on Tuesday, June 4, and is sponsored by Chip Estimate.

“The management tradeoffs and decisions made involved in successfully undertaking the design of a modern SoC are getting more and more complex,” said Yervant Zorian of Synopsys, General Chair of the 50th DAC and also the organizer of Management Day. “This program allows managers and their designers to listen to experienced senior managers sharing their know-how with optimization of designs and practices in key decision making such as process node and supplier.”

Management Day is comprised of two sessions, which feature presentations by senior executives and managers representing systems houses and suppliers to the design ecosystem.

Session 1, from 10.30-12-00pm covers Tradeoffs and Choice for Emerging SoCs. Today's SoC industry requires multiple types of optimization to adopt advanced solutions that meet stringent design requirements. Optimizing for volume production, low power, and shrinking sizes in globally distributed companies necessitate adequate trade-off analysis and technical/business decision-making by management.

The speakers are:

  • Pike Powers of Fulbright and Jaworski LLP
  • Ron Martino, Vice-president of Automotive R&D at Freescale
  • Andrew Chang, Corporate vice-president of Mediatek, Taiwan

Session 2, from 2-4pm covers Decision Making for Complex SoCs. Moving to new semiconductor technology nodes for complex ICs can significantly affect the choices of design flow, methodologies and suppliers. This session will cover the challenges of complex chip design and present corresponding management decision criteria that allow managers to make the right choices from a pool of alternate options.

The speakers are:

  • Kee Sup Kim, Vice president of Design Technology for Samsung Electronics
  • J.C. Parker, Engineering director for Tools and Methodology at LSI
  • Rex Berridge, Microprocessor Design and Automation Manager for IBM
  • Bob Madge, Director of Design Enabled Manufacturing for GLOBALFOUNDRIES

Management Day presentations are all in room 17AB. Full details of Management Day are on the DAC website at

50th DAC Celebration

DAC is celebrating its 50th year as the premier conference devoted to the design and automation of electronic systems, is the oldest and largest conference focused on EDA, embedded systems and software (ESS), and intellectual property (IP). The first DAC was held in 1964 in Atlantic City, New Jersey. Half a century later, DAC 2013 is a not-to-miss occasion for the worldwide community of system designers, system architects, IC designers, validation engineers, CAD managers, senior managers, executives, researchers and academics. Along with a robust technical program, the DAC Executive Committee has planned several memorable and exciting events listed below.  Details of the event schedule can be found at under 50th DAC Celebration events.

  • Sunday, June 2 – 5:30pm, Welcome Reception, Austin Convention Center
  • Monday, June 3 – 5:00pm, Global Forum Exhibition unveiling, exhibit floor, booth #137
  • Monday, June 3 - 8:00pm, 50th DAC Celebration Event at Austin City Limits. All DAC attendees and exhibitors are invited.
  • Wednesday, June 5 – 7:30pm, 50th DAC Awards Banquet, Four Seasons Hotel Austin

About DAC

The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design.

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.

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For more information, please contact:

Michelle ClancyEmail Contact  or call 1-303-530-4334


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