Renesas Electronics America Enables Near-Zero-Power Display with a New Solution Kit

Comprehensive Kit Delivers Everything Needed for Growing Number of Display Applications in Consumer, Medical and Industrial Markets

SANTA CLARA, Calif. — (BUSINESS WIRE) — October 22, 2012 — Renesas Electronic America Inc. today announced the availability of a solution kit that will revolutionize the application of low-power display technology across a broad array of products. Combining an RL78 low-power MCU, robust software drivers and a low-power, E Ink segmented display, the solution kit delivers a comprehensive, easy to use low-power reference design. The solution provides designers with a robust alternative to traditional segmented LCD technology.

“Our RL78 MCU in combination with E Ink’s electronic paper technology provides an extremely low-power, thin, rugged segmented display solution to our customers at an affordable price point,” said Ritesh Tyagi, Senior Director, MCU Products, Renesas Electronics America. “This solution will simplify system design and allow our customers to bring products to market faster with lower power.”

Rob Williams, Director of North American Sales, E Ink, said, “Teaming with Renesas, we can provide our mutual customers with the system intelligence and software drivers they need to evaluate their designs before quickly moving to full production. The low-power RL78 MCU is a great complement to our low-power display technology.”

The solution includes ground-breaking technology that can operate at near zero power in applications like wireless sensors, industrial gauges, battery and memory level indicators among many others. Designers can use the solution kit as a reference design, reuse the software drivers, and evaluate system performance using the Low Power Display Solution Kit. The kit was developed in conjunction with BNS Solutions, a Platinum Alliance Partner of Renesas Electronics America.

Availability

The Solution Kit, part number: YLPDSKRL78EINK is available now from Renesas and authorized distributors for $49 each. For locations and immediate delivery please visit: am.renesas.com/rl78eink.

About Renesas Electronics America Inc.

Renesas Electronics America Inc., headquartered in Santa Clara, California, is a wholly owned subsidiary of Renesas Electronics Corporation (TSE: 6723), the world's number one supplier of microcontrollers and a premier supplier of advanced semiconductor solutions including microcontrollers, SoC solutions, and a broad range of analog and power devices. Renesas Electronics America offers local manufacturing in Roseville, California, and the global manufacturing capabilities of its parent company. In the Americas, Renesas Electronics America markets and sells industrial-type active-matrix LCD modules from NEC LCD Technologies, Ltd., a global leader in innovative display technologies. More information about the products offered by Renesas Electronics America can be found at http://am.renesas.com/.

Renesas Electronics America will highlight technologies that are enabling a Smart Society at the Renesas Electronics DevCon 2012 being held in Orange County, Calif., October 22-25. For the latest Renesas DevCon details and activities, visit www.Renesas.com, follow @RenesasAmerica on Twitter or join the DevCon community on Facebook.



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