Morning at the Oasys

[2] Readers who are interested in what Rajeev Madhavan is up to these days, may want to see Peggy AycInana’s recent interview with Rajeev:

[3] That Oasys was pursuing the synthesis business and that Joe Costello was a board member represented the entire, then-current extent of the writer’s familiarity with Oasys at that moment. Of course, the writer knew and admired Joe Costello, as the writer had run a division of Mentor Graphics for four years in Silicon Valley while Joe was the charismatic CEO of MGC-arch rival Cadence; then the writer had transferred to Oregon to turn around the Professional Services Division of MGC in the mid 90’s, and for two years at least MGC PSD kept pace with Joe’s Spectrum Services; then six years after forming Henke Associates the writer had the privilege of actually working directly with Joe as Joe’s Acting VP of Marketing at think3  during that company’s most successful period; and of course the writer has followed Joe’s whereabouts ever since.

[4] At this point, the writer decided to hold the first Oasys interview in abeyance, until a particular subsequent event occurred.

[5] At this moment during the first interview, Nanette later confessed, she had begun to muse privately about The Netherlands, purported to be “the land of giants,” having noticed that Paul van Besouw and Harm Arts were both well over six feet tall.  (For more on this phenomenon, see The New Yorker article titled, The Height Gap, from April 2004 found at:

[6] This is the news we anticipated in [4]. Following this event was when the two interviews were combined.



About the Writer:

First of all, The writer is delighted to be able to bring such a compelling, real-life story to his readers.  A dedicated and articulate CEO surrounded by a great but lean team, tackling and ultimately succeeding in achieving a breakthrough solution to one of the biggest and complex challenges in EDA, yet still courageous enough to continue to carry the enterprise carefully and patiently though toward genuine commercial success, attracting and then listening to wise counsel from dedicated industry superstars. 

The writer is likewise grateful to the team who gathered this information, then worked with Paul Van Besouw and the writer to produce this article: Nanette Collins and Paul McCellan, with photo support from Oasys’ Bob Widman.

Since 1996, Dr. Russ Henke has been active full time as president of HENKE ASSOCIATES, a San Francisco Bay Area high-tech business & management consulting firm. The number of client companies served by HENKE ASSOCIATES during those years now numbers close to fifty. Engagement lengths have varied from a few weeks up to ten years and beyond.

During his previous corporate career, Henke operated sequentially on "both sides" of MCAE/MCAD and EDA, as a user and as a vendor. He's a veteran corporate executive from Cincinnati Milacron (Research Scientist), SDRC (President & COO), Schlumberger Applicon (Executive VP), Gould Electronics (President & General Manager), ATP (Chairman and CEO), and Mentor Graphics (VP & General Manager).

Henke is a Fellow of the Society of Manufacturing Engineers (SME) and served on the SME International Board of Directors. Henke was also a board member of SDRC, PDA, ATP, and the MacNeal Schwendler Corporation, and he currently serves on the board of Stottler Henke Associates, Inc.

Henke is also a member of the IEEE and a Life Fellow of ASME International.

In April 2006, Dr. Henke received the 2006 Lifetime Achievement Award from the CAD Society, presented by CAD Society president Jeff Rowe at COFES2006 in Scottsdale, AZ. In February 2007, Henke became affiliated with Cyon Research's select group of experts on business and technology issues as a Senior Analyst. This Cyon Research connection aids and supplements Henke's ongoing, independent consulting practice (HENKE ASSOCIATES).

Dr. Henke was also a contributing editor of the EDACafé.com EDA WEEKLY from November 01, 2009 until March 31, 2012, posting thirty-two EDA WEEKLY articles during that period; URL's available. Effective April 01, 2012 he contributes to EDA COMMENTARY and MCAD COMMENTARY, and also writes a periodic blog for and/or

Since May 2003 HENKE ASSOCIATES has also published more than 100 independent commentary articles on MCAD, PLM, EDA and Electronics IP on IBSystems' MCADCafé and EDACafé. Such Commentaries are now part of the EDA and/or MCAD COMMENTARY entries.

Further information on HENKE ASSOCIATES, and URL's for past Commentaries, WEEKLIES, etc., are available at

March 31, 2012 marked the 16th Anniversary of the founding of HENKE ASSOCIATES.

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