TomTom Makes Driving Safer for Fleets with Active Driver Feedback

SAN DIEGO — (BUSINESS WIRE) — July 12, 2011 — TomTom Business Solutions, the division dedicated to commercial fleets, today announced the availability of Active Driver Feedback and WEBFLEET OptiDrive™; two new features focused at further increasing TomTom’s safety and efficiency benefits for businesses.

Active Driver Feedback promotes safe driving by providing drivers immediate feedback on their driving performance via their TomTom PRO navigation devices. The new feature delivers prompts to the device screen when the driver is speeding, harshly steering or braking, and idling.

WEBFLEET OptiDrive™ gives business management an easy tool to help their drivers drive more safely and in an efficient way. WEBFLEET OptiDrive presents information in clear graphs and reports to fleet managers. The OptiDrive Indicator is a simple bar displaying variables such as speeding, idling and driving events. The OptiDrive Indicator can be tailored to the priorities of every business, simply by adjusting the relative weight of the variables.

“We believe that empowering drivers is a key success factor in promoting a safe driving policy,” said Michael Geffroy, Vice President of TomTom Business Solutions. “The Active Driver Feedback functionality truly puts the driver center stage in the quest by businesses to improve safety and efficiency on the road, while the information available to fleet managers via OptiDrive helps ensure increased overall fleet efficiencies.”


The new Active Driver Feedback feature and WEBFLEET OptiDrive will become available in Q3 2011. These offerings are part of the range of WORKsmart™ fleet management solutions. A subscription to TomTom WEBFLEET is required. Functionality differs per chosen hardware selection:

  • Active Driver Feedback requires a TomTom PRO navigation device
  • Idling, steering and breaking notifications require a TomTom LINK 300 in the vehicle
  • Speeding notifications are based on the map data on the PRO device

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About TomTom

Founded in 1991, TomTom (AEX:TOM2) is the world’s leading supplier of in-car location and navigation products and services focused on providing all drivers with the world’s best navigation experience. Headquartered in Amsterdam, TomTom has over 3,500 employees and sells its products in over 40 countries.

Our products include portable navigation devices, in-dash infotainment systems, fleet management solutions, maps and real-time services, including the award winning TomTom HD Traffic.

For the world’s most up-to-date route planner, including live traffic information please visit

For further information, please visit

TomTom Business Solutions is a leading provider of fleet management solutions, and is recognized as the fastest growing Telematics Service Provider (TSP) for commercial fleets in Europe. TomTom Business Solutions is fully dedicated to commercial vehicle fleets and has been operating under the TomTom WORK brand for the past 5 years. TomTom Business Solutions’ WORKsmart fleet management solutions integrate navigation, dispatch and tracking through a combination of industry-leading hardware, software and maps.


Erin Delaney
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