Tanner EDA Lands Experienced EDA Account Manager for Growing Customer Base

Lorena Larson, former Altium and Mentor Graphics sales rep, to manage client relations in Southern California

MONROVIA, California – June 22, 2011 – Tanner EDA, the catalyst for innovation for the design, layout and verification of analog and mixed-signal integrated circuits (ICs), has hired electronic design automation (EDA) sales professional Lorena (Lori) Larson as an account manager. Ms. Larson, who reports directly to Hamed Emami, Tanner EDA’s vice president of worldwide sales, will manage southern California accounts.

“Lori is a highly effective and well respected account manager with proven track record in technology and EDA companies,” said Emami. “Her ability to work at both the strategic and tactical level of client relationship management makes her an excellent addition to our Tanner EDA sales team.”

Lorena Larson has been working in high technology sales and account management since 1999.  After working at the Integrated Technologies Laboratory of UC San Diego while completing her college degree, Lorena joined Altium as a sales engineer and technical consultant.  She subsequently held a regional sales manager position at Mentor Graphics.

“This is an exciting time to be joining the Tanner EDA team,” said Larson. “The productivity and price-performance offered by HiPer Silicon – Tanner’s full flow analog IC design suite – are well-matched to the needs of engineers.  I look forward to working with customers to help them understand and benefit from the Tanner EDA approach to accelerating analog design.”

About Tanner EDA

Tanner EDA provides a complete line of software solutions that catalyze innovation for the design, layout and verification of analog and mixed-signal (A/MS) integrated circuits (ICs) and MEMS. Customers are creating breakthrough applications in areas such as power management, displays and imaging, automotive, consumer electronics, life sciences, and RF devices. A low learning curve, high interoperability, and a powerful user interface improve design team productivity and enable a low total cost of ownership (TCO). Capability and performance are matched by low support requirements and high support capability as well as an ecosystem of partners that bring advanced capabilities to A/MS designs.

Founded in 1988, Tanner EDA solutions deliver just the right mixture of features, functionality and usability. The company has shipped over 33,000 licenses of its software to more than 5,000 customers in 67 countries.


HiPer Verify and HiPer Silicon are trademarks of Tanner Research, Inc.

All other trademarks and trade names are the property of their respective owners.


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